Introduction: Video Marketing Domination Review
Kevin Fahey has been one of those quiet achievers in the make money online scene. His hallmark products are the Internet Marketing (IM) Checklists which he offers with Private Label Rights (PLR). More recently he has launched a series of Premium PLR Reports - this is the 5th in the series called Video Marketing Domination. This is my Video Marketing Domination Review of what to expect in the sales funnel and from the product.
Premium PLR Reports: Video Marketing Domination
In this edition, Kevin Fahey is tackling the topic of Video Marketing Domination. Why are these Premium PLR Reports classed as premium? Normally one only gets a lead magnet and a report/guide/ebook and a set of html pages for the website build. In the front end offer, he has extended this to include a book, a checklist, a cheatsheet, a resource sheet and a mind map. You can choose to mix and match what you use as the lead magnet and what to sell. Kevin recommends that you sell the book, say for $17, and give away one of the other things. An alternate idea is to convert all the elements into a module in a membership site. I will add that to Stratocharge Your Income Masterclass - my own membership site.
Where Kevin Fahey has gone the extra mile in Premium PLR Reports is in the first upsell (OTO#1). This includes templates for 3 page builders, Optimize Press and Thrive Themes for the WordPress world and one for Convertri, and copywriter scripted video sales letters (VSL) with professional voice overs. I am a keen Convertri user and applied that for the first 2 in the series - first time around it took me 66 minutes to get a whole funnel up and running and tested. 2nd time around time was closer to 30 minutes.
Check out my review video.
Because I have bought the product I am able to show inside the box - here is my receipt.
The review video includes a quick overview of the structure and content of the checklist - which makes great material as a lead magnet - and of the the report itself. The checklist has 3 broad topic areas - tips for being creative; thoughts on keywords and publishing schedules and ideas for influencer promotion. These are very practical steps and a little more in depth than the mainstream pundits cover. The main report does dig into the technology - how to record videos, how to edit videos, how to add captions, where to publish and then it steps up a level to talk about traffic and the future direction of video marketing and what that might mean for your business. This is a whole lot better than the normal "which button to press" type report.
What I like is Kevin highlights the technical things you need to have in place and then steps up a level to talk about the strategic framework to apply. Let's look at the whole funnel
Video Marketing Domination Review: The Funnel
Front End – Dimesale from $11.95 – at $12.56 at time of writing.
The front end includes all the elements you need to have a business in a box to sell Premium PLR Report – Video Marketing Domination. There is a min report, materials to use as a lead magnet, HTML pages fro the funnel itself, follow up email sequence, articles and graphics. Here are the elements:
Premium PLR Report – Video Marketing Domination
- Module 1 – PLR E-Book (Delivered in 3 Formats)
- Module 2 – PLR Checklist (Delivered in 3 Formats)
- Module 3 – PLR Cheat Sheet (Delivered in 3 Formats)
- Module 4 – PLR Mind Map (Delivered in 3 Formats)
- Module 5 – PLR Resource Sheet (Delivered in 3 Formats)
- Module 6 – Sales Letter & Thank You (Delivered in HTML)
- Module 7 – Optin Page & Download (Delivered in HTML)
- Module 8 – Professional Graphics (PSD, PNG)
- Module 9 – 10 Articles (PSD, PNG)
- Module 10 – 7 Followup & Targeted Promotional Emails
- Module 11 – Licence Pack
- Bonus Training – How To Setup Your Funnels – this training is amazingly easy to follow
- Bonus Training – How To Profit From PLR (Webinar)
- Bonus Training – PLR Training Series (Advanced)
- Bonus Training – Traffic Generation Training
One Time Offers
There are four one time offers – these really are upsells to the front endOTO#1 – PRO VERSION Upgrade
- Thrive Theme Templates (Entire Funnel)
- Optimize Press 3 Templates (Entire Funnel)
- Convertri Templates (Entire Funnel) – this is what I used for my 2 existing funnels
- PowerPoint Video Script for Video Sales Letter (VSL)
- MP4 Professional Sales Video With Male Voice Over
- MP4 Professional Sales Video With Female Voice Over
OTO#2 – 2 Additional Complete PLR Funnels
This includes the 5 reports, articles, HTML templates, followup emails. Topics are Affiliate Marketing Mastery and Social Media Blowout. This is part of the bundle I bought when Affiliate Marketing Mastery was launched - I paid $97 for 4 modules - so $27 for these two is a great price.
Price: $27
OTO#3 – IM Checklist Trial Membership
Kevin Fahey has built a whole industry around IM checklists. This upsell is a classic example of how Kevin scales his business model with a recurring revenue product. The best part of the $3 trial is one gets access to all the 2020 checklists that have already been released plus the new ones that come out each month (2 per month) for each month you stay a member. This is the list in reverse order: V34 Online Traffic for Marketing (scheduled), V33 Content Marketing, V32 Facebook Ads, V31 Local Marketing, V30 Instagram Marketing, V29 E-Commerce, V28 Funnels, V27 Daily Tasks & Planning, V26 Lead Sources, V25 Membership Sites.The smart thing to do is look at the list and see how they plug the gaps in what you are already doing. They are PLR checklists too which means you can use them as bonuses for paid products and they can be sold (but not on JVZoo and WarriorPlus)
Price: – $3 for 5 days/ then $17.95 month.
OTO#4 – IM Checklists 460 Checklist Package
The last upsell brings together all 460 checklists. This is a very tempting offer which I have chosen to not take up. I just do not have the time or the bandwidth to work with so much material. I would be waiting on the sidelines until I was ready.
Price: – $197.
How to Use PLR: Video Marketing Domination Review
The important thing with PLR is to have a plan for how you are going to use it when you buy it. Then execute the plan. Now I am not very good at following my own advice but this is my plan. I will set up a Video Marketing Domination funnel in Convertri. This means implementing the 4 pages (opt-in page, bridge page, offer page and download page)in Convertri and setting up the email followup sequence (7 emails) and running some traffic to the opt-in page (for new subscribers) and to the offer page (for existing subscribers). Kevin does include some related offer ideas to his other products in the follow up sequence. He has a special code which you add to your request to promote on WarriorPlus and you will get approved. it works to European time - but it works. On top of that I will add the materials to my membership site - checklists together and then the main report broken up into chapters.
That is my plan. Of course there are many other ways you can use the material. You could bundle the articles into a report and sell that. You could add the articles as blog posts with a link to the sales offer in those. As there a 4 modules in addition to the main report, you could use any of those as lead magnets. A powerful step is to convert the material to video as most other PLR buyers view that as too much work - PLR buyers do like to take the easy way through. Anohter step is to change all the graphics to suit your own branding - that is phase 2 of my plan.
I did write a blog post a little while back on using PLR - 6 D’s for Managing PLR Hoarding
Conclusion
Thanks for taking time to read my video marketing domination review. My take on it all. This is a professionally made product. You can get up and running for a great start of a business in a box. As a Convertri user, I would say I will be able to get one funnel up and running inside one hour. Once I have done that I will look to stamp my own branding and add additional content. Then I will do the same with the other 2 modules I have not yet done. And I will add them to my membership site.
The IM Checklist products are good products. I did buy access to the 2020 modules a little while back. If the 2020 modules fit with where your gaps are have a good look. This is the list – 3 have to do with traffic = good news. V34 Online Traffic for Marketing (scheduled), V33 Content Marketing, V32 Facebook Ads, V31 Local Marketing, V30 Instagram Marketing, V29 E-Commerce, V28 Funnels, V27 Daily Tasks & Planning, V26 Lead Sources, V25 Membership Sites.
My instinct is to hold off on the 460 checklists upsell until you are ready – for example, jam them into a membership site. That is my plan once I get a few more members into my site.
Bonuses
The 3 modules between the front end and OTO2 give the foundations for a solid start in Online Marketing. My bonus will come in the form of a one year membership to Stratocharge Your Income Masterclasss for anyone buying OTO1 or OTO2. Send me a purchase receipt (mailto: [email protected]) – it will take me a while to automate delivery. You can read about the Membership site story here
Resources
Convertri is the page builder I use. The case story I did for Affiliate Marketing Mastery shows how easy it is to use. It has a solid page import function under the Pro membership for cloning pages. Its strongest selling points are the load time for pages and the easy to use editor for desktop and mobile pages. It works for me and the price point is lower than the main competitors. There is a free trial period – you will not be disappointed. Try it here
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