If you check the "promoted" tab you'll find that the advertising scheme is actually built in. It's a bit insidious, but anyone that buys Steem or promotes content on the site is essentially buying attention of people on the site. It's harder to tell what is an add between what is a blog post, but this true for the rest of the net, I suppose.
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I forgot about that, good point. I guess since not many businesses are here currently I hadn't really counted that, but yes that is a form of paid advertising. Good catch!