Let me put a few things out there before I dive into this post...
I understand, Hive isn't the easiest experience for new people that join our chain. We have onboarding issues, and even though it's always being worked on, there's a lot that can be improved.
O.K. that's out of the way...Let me dive into something I have been noticing a lot. First on my blog last week and more recently on Twitter.
Last week, there was a comment on my blog about everything that needed to change on the blockchain. There wasn't enough development apparently. Apps weren't doing enough and still actually on Steem instead of Hive.
Of course, when I asked the question if they had even tried Veews (something we have put our heart and soul into) the response was...No because it's too simple to think about it...?
On one side of the coin, I get it...As much as we've talked about Veews and used it, it flies under the radar. Actually most of everything we do on Hive flies under the radar.
More recently, while checking on Twitter I've been seeing graphics up of all the apps that are featured on Hive...Rarely do you see mention of anything we are building.
Pride hurt, ego bruised?
Kinda...It stings but then I think....We have to do a better job at promoting our projects to the masses.
And I learned a long time ago, don't expect a single thing on this journey. You have to work for it and show up, no matter what.
But...And this is a big but...Maybe, we don't realize how many hard working people are on this chain, putting their heart and soul into projects...That don't get the users they need?
Promotion needed? Absolutely!
More awareness in marketing? For sure!
And we all have our favorite apps, I know I do...However when I see a project that is busting their tails, I'll always try to support it. But here...We seem to want perfection before anything gets truly supported by the masses.
And it just isn't the case here. There's no VC money on Hive. There's community. And that's what we all hope to tap into when we start building on Hive.
Maybe we've become our own toughest critics. There's nothing wrong with striving to be great in everything we do here, however looking for perfection just won't be found.
We have one of the strongest communities out of any blockchain online, because we can use this stuff each and every day. So why don't we all start....Using it more?
If you see some devs or entrepreneurs out there...Building things...Give their projects a try. Offer feedback. Share it with others. That's the only way these teams get better at what they do, when they get a feel for how the community is embracing their project.
Hey look...I know we can all do better at promoting and building our stuff! And a lot of us are working hard to do just that. Sometimes it's good to get kicked in the butt :)
But we still need...Community!
That's the main reason for building on Hive.
I loved the title of this post; it certainly made me drop everything to read it, although, as it turns out, it wasn't exactly what I was expecting.
First Observation
I clicked on the link to Veews.io, and I'm still none the wiser about what it is and what it is for? So that should tell you that if someone hears about Veews -Which I should add is the first time I've heard of it- and then they hit your landing page, all they see is:
TBH, my first thought was "Meh, I'm not logging in and faffing around; I've got a tonne of stuff to get through already. (Such as making a comment on this post 😉)" so, I wonder how many others couldn't be bothered to delve deeper?
Observation Two
TBF, you've already highlighted the problem yourself Promotion/Advertising if nobody has heard of it, they're not going to use it or even talk about it.
The biggest problem for all communities is the Walled Garden effect, and members will say silly stuff like "Why would I talk about it on Twitter? I don't like Twitter, but I love Hive , but Twitter or TikTok or Instagram is EXACTLY the place(s) we should be talking about Hive and even dapps because where else are we going to get new users from?
Now I went off on a bit of a tangent there because your main concern was getting more uptake of Veews so your problem is that while I often cry You're preaching to the converted!" in your case, you actually do need to preach to the converted. 🤣
I've always thought that Hive News - Gossip - Information was pretty thin on the ground or, at the very least, dispersed over a myriad of different Hive communities and groups that I can't be bothered to trawl through to find out "What's the hot topic" within the Hive community today. Now and again, I see references to spats or things on Hive posted on Twitter and think "What's all that about? I've not seen anything?" so that tells me there's no coordinated news outlet, mainly because everyone is doing their own thing on Hive. 🤷♂️
#TwoPenneth
Observation One
I'm guessing it would be comparatively easy to put a link on the Veews home page under the "Welcome to Veews" statements to a FAQS post which had the background, how it works, what to do, with Q&As added as the CTP team get feedback from early adopters.
Observation Two
I guess this is the not so easy part of a decentralised blockchain.
TBH, It's not a good sales technique to "Put a link". Why not put an explanation on the landing page? It's "In your face," tells you straight away what it is and what it does. It's at that point potential customers will "Read More"
Good point. You're more experienced at sales than I am 🙂
!CTP
I'm an IT Sales Manager. 🤣
😍
It's beta, this isn't what the front page is going to look like. It's a bare bones MVP because we want people to use it so we can get the learning engine working properly.
But noted, a description should always be added.
We talk about it constantly on our podcast, pretty much the longest running weekly podcast about Hive. We've ran plenty of grass roots campaigns on Twitter. However getting things out to the Hive community, doesn't happen unless the most influential Hive users talk about it.
Which is a problem we are always trying to work on, get more people...Talking about it.
!CTP
Veews is a wicked awesome idea, and it really makes me miss the good'ol days of the internet sometimes, back when I was stumbling upon new websites and interesting new ideas that I had never heard of before. Then eCommerce came along and the rest is history.
Marketing our apps are the toughest thing in the world to do, especially when so many devs are not marketers, and vice versa. We need to join those two forces in some way.
One thing that I've learned is that if the app isn't "grandma friendly" as I always say, and use proper complementary colors in the right places, stick to rule of thirds on images, etc then the "masses" don't get that little shot of [whatever it's called] that makes them want to click in to the site or app any further. Might be a good idea to just copy stumbleupon.com for the Veews ui/ux and see what happens. D.buzz has done that too and it makes it a lot easier to coax twitter people over.
Anyway, I feel ya on the marketing thing. We have the people here in the community to kick serious stumbleupon/twitter/youtube butt.
That's our hope with the actual user experience. Keep it as simple as possible. 3 buttons...like, dislike, move along lol
!CTP
Exactly. :)
Awesome post! I am not sure what role Hive would have played in my crypto life if the bull had kept going absurdly higher. I like to think I would have gotten more engaged, but what I do know is that almost ALL of my crypto activity has migrated to Hive during the bear market, not intentionally really, just because it feels like time here is rewarded and rewarding, and there are so many ways to be nice to other folks here with all the giveaways, tipping tokens, etc.
I do wish it was easier to onboard people, but if they can stick it out, they can really find a home here.
!LUV
!CTP
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It's the never ending challenge, onboarding people! But it's so much better than it was!
!CTP
Marketing is a mystery to me so I get it, but I'm totally on board with people just using this blockchain more! #useitmore
I think Hive benefits across the board when more people, here on Hive, use the apps. Helps show that this blockchain isn't just talk, it's actual real world apps that people use.
!CTP
I've seen veews around and tried it but I think it needs more marketing and awareness around. I have not really read it thoroughly so I can't comment much but I tried it on mobile once, though it looks good but it recommended me to article dated 4 days ago that wasn't good to me personally. I don't oppose the idea of re-introducing more than a day ago or even a month ago since that actually a great idea to also introduce tipping but again, I can't comment much as I was only viewing and trying for 3 minutes without actually diving into other features. That being said, I'll have to check it out again from desktop sometime this week. Good luck on your journey building on hive. I know, sometimes it's not easy but I hope it's going to be worth it for you.
It's machine learning, so you have to use it more...For it to recommend what will interest you. It's still beta, and bugs to be worked on. We just need users to give us feedback and use the app as much as possible.
!CTP
That's actually interesting. Will give it a try again.
sup mac
haha not much, just browsing through hive and finding this interesting 😁
Are you veewing yet? Did you find something astonishing?
I have often wondered the same thing with projects on Hive. I guess people find their few little niches and rarely wander out.
If one were to simply use a tool like VEEWS, one would see that there is so much more to Hive.
I have always figured that more interest will sprout up once the tokenization is set up.
I had seen this on ListNerds when the token price dropped as well as on Noise.app where there was a nice little community until the tips stopped coming; now there are just a few remaining active.
People need to find other reasons rather than just compensation for using the apps.
!CTP
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100% agree with that for sure. It's got to be more than token price. I almost guarantee, once Veews gets it's token added, it'll be used much more. People love price, regardless of how much the app can help you discover amazing people here
!CTP
It is really dangerous to go through a bear market without a running project in a progressed state. As much as you want to be a sweetheart and professional, if the market is turning in your face you better don't have a wall behind you.
I've been veewing a couple of times. I think it could help with getting connected with strangers rather than for content discovery at this point.
It's one of the benefits of Hive, a connected community. We hope Veews does both, allows for content discovery and for connecting with amazing creators.
!CTP
I think Tribes that organize the challenges, contest and the community activities are the real onboarding people. And they can solve some of if not all the marketing problems. People come down to join contest, challenge in blogging etc.A lot of facebook groups thrive on such. I think we need more such people who do that on Hive. Because it's a people chain. We need those activities. :)
On a grassroots level, it's so important! Tribes and communities are the life blood of the 'people' side of things on the chain
!CTP
It's something people don't pay attention to but it's definitely something application developers need to do. It doesn't matter how good something is if nobody else knows about it. I think the STEEM argument is kind of dumb though.
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I mean, I'm not sure what didn't come over to Hive that had actual development and users lol
!CTP
Sometimes I think that Hive is looking too much for complexity and other things. The social networks that succeed are simple, they are full of bots, spam and encourage controversy. I'm not saying that we do that but that at least we are simpler. The regular user wants simple things.
10000% agree. The simpler we make things, on a user end, the better for adoption!
!CTP
Yes, that should be the mindset, to support builders and creators by testing and giving feedback.
!PIZZA
!CTP
Absolutely. We put that big old feedback button front and center inside the dashboard because that's the only way we'll improve!
!CTP
That's the reality of the situation. I think we underestimate the progress these Dapps have made despite the challenges while we overestimate there features/capabilities, trying to put them on par with already well established platforms. All of this is an untrodden ground and giving them the support they need will go a long way in keeping them alive and eventually making them successful.
Agreed. Most of the popular apps on Web 2, have millions in funding. A lot of start ups here have 1 or 2 people lol
!CTP
All I see now is the problem of time. Rather, I see it even in the ratio of time to money. A lot of people are quitting games, not trying new products, or commenting less because it takes quite a bit of time, if you do it well. If it's done inconsistently and little, there's almost no benefit to it. We become lazy, and so we leave altogether... I think that's how it works now. And of course things will change when the markets go back up...
!CTP
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I'm not sure it's lazy, more a case of priorities.
There are huge and diverse opportunities on HIVE and, as you say, to learn each thing requires an investment of time, and we still have a small user base - 4k-6k users a day?
The markets do have an effect, you're right there :)
I agree, that would probably be more accurate. When the immediate payoff is minimal, the priorities shift to another task...
🙌🙌🙌🙌🙌
!PIZZA
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And part of that falls on the app itself, to keep things exciting and make it sticky so people keep coming back
!CTP
I've read about veews quite a few times already, but I have yet to dig my toes into it. If I'm not mistaken, I have opened the it once, or not, I cannot really remember. ✌️ Is it mobile browser friendly? coz I hive pretty much on mobile these days until I get my laptop fixed.
Yup, it was basically developed to be used on the Keychain browser app. Works flawlessly on it :)
!CTP
Good points. I have a hard time using a site that is still just using the generic Hive front end. There are some communities that can't afford a developer. I get that, but at least do something. The stuff you guys are putting out is pretty amazing. I still think a mobile app is going to be the best get. Ecency has something really great. It's crazy to think how many people don't access the Internet through a traditional PC.
Ecency is brilliant, I love using it on my phone for sure. Yeah something we're looking at too, keeping the front end focus on Veews
!CTP
Honestly speaking and from someone that is here since the Steem days, the number one thing we currently need is marketing and promotion. We can leave ofc the devs to create,update and simplify stuff but mostly everyone else should promote Hive.
Even the owners of any dapp or project should focus on that. Even if he had 100 different awesome dapps and we are 1000-5000 heck even 10k of active people, literally that's nothing. We need to bring the average joe here along with investors as well and we already got a good "product" that's called hive.
Most of people never even heard of it
Many people find the whole starting process hard and then chaos as to where to start
The rewards aren't great for most people living in Europe/America/Canda etc etc
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Absolutely!
It's always said, if we had like 10 Splinterlands level apps here, with users and activity, things would sky rocket!
!CTP
There is always some room for betterment.
Marketing is indeed the need to bring something to light. New things do face reluctance in adoption but yes as a community we are supposed to support projects on the platform
Yeah and it happens, dont get me wrong. But sometimes I think we expect perfection when something is new on Hive. It's always a work in progress here :)
!CTP
I think it is a general phenomenon. Consumers want to have a perfect product, so is the case on Hive. We as a community need to understand that our support and feedback is something that would bring betterment to any project. Unless there is support, no new project can survive
100% agree! It's the people that make Hive as wonderful as it is. Coming together to make something important happen can truly elevate it to levels not seen on other platforms.
Incentives for community interaction are essential on this platform. Building ways to actually get people engaged and interested is what will help us thrive in the long run.
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And there's plenty out there to help with that for sure. Excited to see what Hive builds next!
!CTP
Wow veews is completely new to me. I've just checked it out after reading this post. It's absolutely awesome
Thanks for checking it out!
I agree that HIVE needs marketing and there should be enough support for newbies to be here to stay.
Can never have enough support and marketing for these projects
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At the end of the day, if we believe in HIVE and are true to HIVE we need to use the applications and continue to use them. It's this heighten expectation that makes no sense. In the case of Veews, the CTP team is transparent about it being Beta and if folks like Taskmaster who is an OG on HIVE is an advocate of VEEWS as well as you both have a podcast that has been on long enough that delve into platforms like VEEWS on this blockchain including the recordings of the shows. Without question, folks continue to sleep on the CTP team.
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