One of my long time friends in the online marketing space @crazycowboy made me think long and hard about 'marketing the blockchain'.
I'm paraphrasing him but this is what he stated:
"One of these days, maybe these apps on Hive will invest in their marketing strategies..."
It got me thinking about what works and what doesn't seem to work for blockchain adoption.
Let's take a few examples that I can recall over the past few years across the entire cryptocurrency space.
The standard 'Facebook / Youtube' advertising approach. This isn't limited to those two platforms, it's more all encompassing for all Web 2.0.. You've even seen some of the crypto related platforms get in on this too but the general idea is...
Advertising to the masses. Cross your fingers that they show up!
I guess there is something to be said by that. These companies are still worth billions and people are still spending their hard earned fiat currency to be seen. But personally, I have rarely clicked an ad in a social media platform. So I guess it works, but meh...
We've also seen some marketing strategies include hiring PR and advertising agencies to do the work. I dunno, this just doesn't seem like the time and place in history where Don Draper is coming to pitch you and you gracefully part with your cash. Maybe it works, but bringing people to this blockchain, we've seen doesn't happen with even the best advertising and marketing campaigns.
And finally, in our brief overview of 'ways to market', you can always hire a 'crypto influencer' to shill your project....
O.K., let's just leave that one alone....
Here's my thinking of the whole situation, the greatest marketing strategy is the history of mankind is....To be a product of your product!
Not the revelation you may have been hoping for, especially if you have read any of my content on this topic before. But let's have some fun tonight...
Take for example what took place this past weekend on @LeoFinance and it's 'Weekend Battles'. A few stats from the latest post by @leogrowth
50,000 posts on Threads by 500 members of the LEO community.
On top of that, half a million LEO Tokens were powered up for Leo Power Up Day and beyond.
That's cool and all, but here's what caught my attention the most about this community being a product of it's product...
Every week, @abh12345 has been putting together his Hive Engagement League posts. His been doing these for a long time now and creates something of tremendous value on the blockchain. The post highlights the most active users on Hive, over the past week and wouldn't you know it...
This week was FILLED with participants in the Threads Weekend Battle!
And this post isn't just about the amount people commented, @abh12345 has a crazy formula that actually shows the value you are giving to the chain by actual engagement...Not just 'Dear ser, good post!' comments!
Imagine.....
Imagine if Hive....Actually used Hive?
Instead of how much we use:
Twitter
Discord
YouTube
Telegram
Imagine.
See, here is the potential. Right here in front of us is the greatest marketing initiative the world has ever seen or known. It's when people actually USE this stuff! We become products of our very own products and then the world pays attention!
Who cares if the influencers aren't here. We don't need them!
Who cares if CoinGecko poops on the definition of what Web 3.0 is. Doesn't matter!
Bitcoin Pizza Day. Pfffft. Let's have a @hive.pizza day everyday!
The greatest marketing strategy is simple. Stop telling yourself you are using these web 2 platforms to spread the word about Hive. It's not working. Just start using this stuff we have here religiously and every single day.
And for the love of everything that's good....Don't wait for LEO to do another Weekend Battle. Just keep using this stuff no matter what the time or place. We have the best apps, the best people and the best damn blockchain out there.
The world will find out and even if they don't....It'll be our secret!
Marketing be damned!
Posted Using LeoFinance Alpha
https://leofinance.io/threads/edgar-alive/re-leothreads-ewp674tn
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The greatest marketing is the people and if they actually use the product. In that way, LeoFinance and threads are doing such a great job. There are so many cases and I really do wish that more people would move over from Twitter or Discord over to hive. The numbers for the weekend battle are amazing.
1000% agree. I don't understand why the majority of Hive doesn't fall in love with what LEO is building. Threads is an absolute game changer.
Posted Using LeoFinance Alpha
I think bringing our own niche into the Hive and then getting people around the same is one more way. I write a lot of development content and I bring traffic that way. I feel that helps out hive as well as me in the process. I think a lot can be done on the Hive like games, dapps and the applications that serve hive as a currency.
Oh absolutely! It's a portfolio of value, and shows what you have contributed to the blockchain over the years. It's VERY important!
Posted Using LeoFinance Alpha
Of course. The best way to promote Hive is to be an active and engaged member of the community.
By creating and sharing valuable content, interacting with other users and participating in discussions, we can attract new users and show the strength of our platform. Let's work together to grow Hive.
!BEER
Yessir! And being products of our products, we are leading by example!
I knew something was up! Made me check for scammerskills but all good!
Yeah man, they were on fire this weekend. So awesome to see!
Posted Using LeoFinance Alpha
We are the users and we only can promote the platform. Awareness to others by us may be the best option.
Weekend battle has done an excellent job but I wish the pace will be continued and we will see more growth.
!PIZZA
!PGM
Best game plan I believe! We just need to use this stuff, the rest of the world can witness it or get involved.
Posted Using LeoFinance Alpha
I think it is definitely going to happen. The marketing will come and it will pay off. I have already started to prepare for it. I have been collecting account creation tokens and I burned a bunch of them a while ago to create some accounts to protect my brand. For example I already have @mrsbozz for my wife and @bozz for me, but I picked up @mrbozz and a couple other ones tied to my real name just in case. You never know if this place gets huge!
That's the next step I think....Your friends and family start showing up and creating content / engaging...Then you know we're just about to take off.
Posted Using LeoFinance Alpha
I was never very good at marketing, I always wanted to just get down in the trenches and perform. I guess that is sort of like being the product of your product. I love being on Hive and do not have the web2 accounts that most have so I do not know how they even compare. I am very happy with Hive and will stay active here.
!PIZZA
!CTP
I think it's the most organic and effective marketing anyone can do. Just be yourself and use the stuff every day!
Posted Using LeoFinance Alpha
No doubt word of mouth is the best and most effective form of marketing.
It really is...So powerful!
Posted Using LeoFinance Alpha
Allright, I'll be my own testimonial here:
I joined this gig 6 1/2 years ago, not because of some promotion or ad, but because someone sent me a link to an article that just happened to be published on the old chain. I was not looking for a blockchain or crypto project; there was no mention of earning rewards... it was no different from someone sending a link to an article in the Wall Street Journal.
My starting to blog here was totally coincidental, and happened because I found interesting content and for no other reason. And the article? It was not a sales pitch, either...
That's huge. It has to be organic. Then you are building something the right way!
Posted Using LeoFinance Alpha
When I just started Hive, I wondered where the work is, on Discord or on chain? I couldn't focus on both at the same time, so I let Discord slide and solely focus on chain. That's where the real activity is. Being the product of our own product could be the way to put Hive on the map. Leofinance is doing a great job!
I cringe at the love Discord has within Hive. We have other options that should come first and foremost.
Posted Using LeoFinance Alpha
I believe the point if you find value in the tools your use. It is easy to spread the word out there and I believe people will sense that in your communication.
Product of your product! No doubt about it!
Posted Using LeoFinance Alpha
If we all go together same goals and views this @hive app would be for long time the BestOne because the content around and diferent life Styles we see here are amazing how thisbis growing up. ♥️
Agreed. Nothing better out there!
Posted Using LeoFinance Alpha
I was talking about the same thing recently. I had been telling myself that for the better part of 2 years, with very little results to show for all of that investment of time and energy. It would be better to invest that time and energy into the new networks we are promoting. Create the content in this network that we want to see, and others will gain value from it.
I hear you man. I have spent a ton of time trying to break into the web2 stuff to promote web3, they dont care...They all say they want web3, but they really dont lol
Until they 'need it' lol
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