With the bear market now in full swing, crypto, stonks and just about every asset class is taking a beating. This has left many wondering about the future and worried about their portfolio values.
With most people emphasizing price action and looking simply at the market value of assets, we'd like to bring the focus back to fundamental growth. LeoFinance is and has always been committed to growing our fundamental metrics.
When you're trying to value a project like LeoFinance, there are a lot of different metrics to look at. Most people are focused on the surface-level - the actual token price itself. If you look at that as your core metric, LeoFinance is currently valued at $600k (speaking just on LEO itself, not our DeFi branches).
This is a radically cheap valuation. The cheapest valuation we've seen in over a year (since the last bull cycle began). It's clear that we frontran the bear market and saw our valuation drop from about $10M to $600k over the last year.
The bull is where we all laugh and see our portfolios reach incredible $ valuations. The bear is where we get back to building and focus on accumulating shares in assets that have fundamentally sound value and a mission worth investing in.
LeoFinance Technology
Our technology has always been at the core of what we focus on day-to-day. We're always pushing the bounds of what our Dev team can accomplish.
ICYMI: we recently launched Community Pages and LeoMobile V1. These two developments took several months (in LeoMobile's case, about 1 year on the dot).
We've been working so hard behind the scenes. The bull market had everyone focused on prices and not technology. I believe LeoFinance shines brighter when the focus comes back to technology and fundamental growth in the bear market.
LeoFinance Growth
The focus of this post is on tracking some of our KPIs and growth metrics. Our goal by the end of the year is to ~5x our Monthly Active Users.
MAUs can be counted as anyone who makes a post or comment (or both) from either leofinance.io or LeoMobile throughout the month.
This image is from the weekly @leo.stats report where @dalz tracks our key metrics.
Last month, we had 622 MAUs. As you can see, we peaked over 1000 MAAUs back in January 2021. Unsurprisingly, the LEO price was also peaking at about $1 at the time.
Growing our MAUs is the lifeblood of LeoFinance.
@whatsup has been talking lately about how we - as a community - need to get back to focusing on our funnel.
We need to focus on onboarding new users and bringing them into the LeoFinance Web3 Ecosystem through our community.
There are a few key steps to this:
- Get traffic
- Have easy account creation
- Give people a reason to stay
LeoInfra enables the easiest account creation process across the entire Hive blockchain - maybe even across the entire Web3 universe that is out there right now.
Anyone can create a Hive account and use LeoFinance in less than 30 seconds by using LeoInfra to sign in via Facebook or Twitter.
On LeoMobile, this process is even easier. Users can download the app and be using LeoFinance to read and comment in less than 30 seconds.
Right now, our focus has turned heavily toward creating a better User Experience on the LeoFinance frontend. We're focused on segmenting and organizing content better - as @nealmcspadden was talking about in General chat on Discord yesterday as well.
The new Community Pages release takes content feeds to the next level. We integrated it with Lightning to make the best sorting algorithm for content on the entire Hive blockchain.
With Community Pages, we can now segment different "Subcommunities" - much like Subreddits on Reddit - and give a personalized, tailored experience to people within those communities.
There are now 3 community pages live - Thorchain, Splinterlands and Comdex - each of these pages can now target the respective community members on twitter, etc. and start trying to onboard them to create content about the token and platform that they are interested in and spread awareness about why it's a good project.
Community pages have the potential to onboard entire communities at once. A good Community Page that gains traction could literally onboard 100-1000 users in one shot. It's incredible to sit back and day dream about the potential. If we can convince 1 good community to utilize the pages feature to spread awareness and UGC - user-generated content - about their project, then 5x'ing the current MAUs on LeoFinance becomes readily in-focus.
General Site Traffic
General site traffic is doing incredibly well. We're seeing a lot of our top content ranking on Google and over the past year, Google has become far and away the #1 source of traffic for LeoFinance.
This shows that Search Engines are now looking at LeoFinance as an authority for content in the crypto space. We've seen this authority rank continue to grow over time and it is completely independent of the LEO token price.
Site authority comes with high quality content that is targeted at specific topics. A focus on this by @hitmeasap, @finguru, @forexbrokr and others has really been vital to this growth.
If we get more community members involved in these types of initiatives, Google traffic will continue to grow exponentially over time.
More site traffic = more lurkers = more potential sign ups = more potential MAUs.
A Renewed Focus on Growth
Now that the bear market is officially in, the time to focus on fundamental growth has never been more important. We'll be reviewing our core growth metrics every single week and looking for all of the ways that we can leverage more growth and get more MAUs.
Our path to 2500 MAUs by year's end has begun. Will you help grow LeoFinance?
About LeoFinance
LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.
Our mission is to put Web3 in the palm of your hands.
Twitter: https://twitter.com/FinanceLeo
Discord: https://discord.gg/E4jePHe
Whitepaper: https://whitepaper.leofinance.io
Our Hive Applications
Join Web3: https://leofinance.io/
LeoMobile (IOS): https://testflight.apple.com/join/cskYPK1a
LeoMobile (Android): https://play.google.com/store/apps/details?id=io.leofi.mobile
Delegate HIVE POWER: Earn 16% APR, Paid Daily. Currently @ 2.8M HP
Hivestats: https://hivestats.io
LeoDex: https://leodex.io
LeoFi: https://leofi.io
Polygon HBD (pHBD): https://wleo.io/hbd
Polygon HIVE (pHIVE): https://wleo.io/hive
Web3 & DeFi
Web3 is about more than social media. It encompasses a personal revolution in financial awareness and data ownership. We've merged the two with our Social Apps and our DeFi Apps:
CubFinance (BSC): https://cubdefi.com
PolyCUB (Polygon): https://polycub.com
LEO Wrapping Bridge: https://wleo.io
Posted Using LeoFinance Beta
Focus on the funnel.
Focus on the "middle class".
Create a loyal community.
The community becomes a part of the entire economy.
In corporate life we spent a lot of time understanding human emotions and how they impact purchasing decisions and activities - our products were subscription based and on the internet, so we had to do a lot of work on user experience.
People like to repeat behaviors that make them feel successful, people like to be a part of something new and innovative and they don't want to feel dumb and frustrated in the process, so easy sign ups is a huge win!
How we talk to and treat new users is also important as Hive Hidden rules often leak on to Leo users, it's fine to coach and correct people, but there is no reason to be rude and territorial.
How about an Introduction Community for newer users and those still seeking ways to integrate into the community?
Anyway, thanks as always for listening to feedback and always looking for ways to improve.
Posted Using LeoFinance Beta
That is actually a very good idea as an Introductory Community is like a stepping stone where you receive help and guidance.
Fully agree with everything that @whatsup discussed in her blog. We need to focus on getting more people in. Especially the crypto content creators that are on Twitter & Medium. Also, it's easier to convert the current set of Hive users that are not using Leo Finance.
Regarding the site's authority, we need to target what medium.com has achieved.
And we are already in a great position considering we are niche site:
Posted Using LeoFinance Beta
What site are you using for those stats?
Yeah I agree, we have a lot of potential here when we start looking at long-form sites like medium or seeking alpha - if you want to get even more niche.
LeoFinance could turn into a platform with 100k+ MAUs creating and engaging with content. With 600 MAUs, we’re at a $600k market cap (one of our lowest valuations in the past 2 years).
It’s not hard to imagine the value that 100k MAUs could have on this place. It’s truly an incredible opportunity. Life-changing for everyone that is on here today
Posted Using LeoFinance Beta
I am using https://ahrefs.com/website-authority-checker
It's one of the best SEO tools out there.
It's in the best interest of every LEO hodler out there.
Simple equation: More users in the LEO Ecosystem = More value for $LEO
Posted Using LeoFinance Beta
I believe experiencing such price at the moment shouldn't be a problem since it's definitely what we will experience in Crypto due to the unstable price but at the same time the bear market at the moment looks beneficial to invest for those individuals most especially that takes risk for a positive results when prices eventually goes up
Posted using LeoFinance Mobile
More risk = more reward.
I think a lot of people see LeoFinance as risky. Though as @whatsup pointed out in our last AMA - you can’t really have a huge impact on moving the needle for Bitcoin. With LEO the size that it is and our community being valuable because of our community, you can have a directly positive impact on the price by working hard to bring in more monthly active users. That’s the best opportunity in all of crypto.
Posted Using LeoFinance Beta
LeoGrowth and the Leo Ambassadors have plans! Let's see how much traffic we can drive.
Posted Using LeoFinance Beta
I’m really excited to see this come together! You guys are crushing it, keep it up!
Posted Using LeoFinance Beta
Then have a look at the payouts. A few pros (less than 10) here earn typically in the 50$ range per post, the majority of newbs gets just crumbs.
That’s how any social media works.
In fact, that’s really how any network works. Look even to bitcoin where the vast majority of coins lie in the hands of a few whales. Look at YouTube where the top 1% of creators earn millions while everyone else earns less than pennies.
How do we change that? The community. The team has no impact on that whatsoever.
As @whatsup says: it’s our responsibility as community members to build a strong middle class who have stake in LEO POWER. Their stake is what can drive rewards to all the minnows out there who start creating content on LeoFinance.
Posted Using LeoFinance Beta
This is why Leofinance is going to be successful. It is looking to build value as opposed to monkeying around with the tokenomics. Sadly, the latter is the preferred route for most of crypto (see USDD).
Each can help by sending out a few more links each day. This can be on our favorite social media site or posting links in the comment section to help a post along.
Here is an article that talks about bringing traffic to Leofinance.
Posted Using LeoFinance Beta
Fundamental value > tokenomics.
It’s like having a great product - you can have the best product in the world but if you don’t PMF - product-market fit - then it doesn’t matter how great your product is.
Similarly, great tokenomics must be coupled with utility and fundamental value.
Our source of utility and fundamental value starts at the layer 0: the size of our MAUs - monthly active users.
From that base layer, we can layer on great tokenomics and utility mechanisms. The value this ecosystem can drive is truly incredible
Posted Using LeoFinance Beta
The below points are important and I can say that Leo team has been doing pretty well in these areas. There is always room for improvement and indeed the best is yet to come however even now Leofinance is doing well.
Posted Using LeoFinance Beta
Yep 100%. We have a lot of room to improve but I believe this place will get drastically more interesting as we continue to add these awesome features!
Posted Using LeoFinance Beta
The price is something I have learnt to not focus on right now for my mental health and discipline in being consistent in the community. It’s no doubt that we have been growing in number and that’s great, the whole crypto market is in a bear fall. This too shall pass
Posted Using LeoFinance Beta
Just keep on stacking and work hard as a community member to help us build this place! I think that’s the best opportunity in crypto right now. Super excited to see what we can all achieve when we work together on these goals
Posted Using LeoFinance Beta
Woop woop!
One year ago, I published a post that is in the top 10 of the posts that brings in the most organic traffic to LeoFinance. It's pretty dope actually!
Optimized content is vital for growth, because optimized content means organic traffic. Nothing beats organic traffic in terms of growth.
Here are some details:
I Bring Organic Traffic Automatically To LeoFinance & Hive Every Single Month!
Now, an update regarding the Ad Revenue and how it will be shared among the token holders would be awesome. I bet that would increase the overall creation of optimized content.
Posted Using LeoFinance Beta
Great to see that Turkiye is the fourth country with the highest traffic on LeoFinance. As there is growing interest in crypto, Leo will be the first stop for many new crypto enthusiasts. I'm so happy with the stats and proud of my friends' precious efforts.
You rock guys 🔥
Posted Using LeoFinance Beta
The rewards earned on this comment will go directly to the people(@taskmaster4450le) sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at https://hiveposh.com.
There is so much potential in the community pages that this place could literally explode with new users.
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It's great we're seeing increased growth in terms of traffic and all. That shows progress and I like the fact platform numbers in several aspects is on the increase. It all shows we are taking shape to become a true web3 platform.
Posted Using LeoFinance Beta
Our focus needs to be on MAUs - that’s the lifeblood of our community: the people who interact here every single day.
Posted Using LeoFinance Beta
MAU
If you build it they will come.
You are building it, so they will come, many are already here.
Posted Using LeoFinance Beta