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RE: Hive's Most Effective (But CONTROVERSIAL) Marketing Video (So Far)

in Loving HIVE ❤2 years ago

Awesome video with so many different types of pleasing effects. It was fun to look at and kept me engaged. The variety resonated with my idea that anything and everything could be on Hive, not just one certain style of content.

I had my girlfriend watch it with me. She has an account here, but rarely uses it and has pretty much zero understanding about Hive. I created her account for her and she still needs help logging in whenever she finally decides to again after several months. She didn't understand the first part of the video, the part talking about the community not wanting you to talk about the potential to earn crypto. I am familiar with the history there, but I've been on here daily for 4 years now.

After that initial part, she said the ad seemed interesting to her. She thought it looked nice and explained things in a way that made sense. It interested her to know that you could be doing the same thing she already does for hours each day, except getting paid rather than having her data turned into profit behind her back.

I asked her what she would do as a new Hiver after watching this video. She may not have gotten past that first part on her own, I was nearly forcing her to watch it. I then asked what would be the first thing you'd do as a viewer after finishing the video. She said I guess search hive.blog on her iPhone.

Well, that's where things didn't end up too good. She was met with a feed of a random post that didn't interest her. She had no idea what to do next and there wasn't any information easily accessible to help her.

I think if we are sending people to hive.blog, then it needs to be worth visiting. I and many others prefer PeakD. Even PeakD has a less than ideal welcoming. It is far superior to hive.blog, but it's not as simple as what some of these 21 and under kids are used to binging on.

I'm not sure if sending to hive.io is much better either. The homepage there doesn't mention anything about being a social blockchain. It is in blockchain language and some things just do not make sense to the average person.

Words/phrases such as:

  • Home to some of the most-used Web3 apps in the world
  • leverage
  • scalable
  • resource bandwith

That info is all great, especially for people familiar with crypto at all. Those who aren't will be turned off. The language needs to be easily accessible for all newcomers, with an option to have more blockchain language on another page for people wanting the details.

We need an ideal Hive landing page to go along with an awesome video like this one. One that is simple, attractive, but covers all of the basics. Too much at once causes people to freeze and eventually revert back to their old ways, no matter how much they are missing out on by doing so.

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Thanks for the in-depth reply @daltono , and I'm so grateful for this feedback from you and your girlfriend.

I agree with most of your points, but I made this mainly to a) practice my video-chops and b) demonstrate an elevated level of Hive marketing materials that can get people to click/take action. The rest is up to other coders, devs, and the hive community at large.

If Hive were run by me, everything would be easy and friendly, similar to my How To Join Hive Guide: https://jryze.me/hive

Since that's not the case, for now the target audience for this video is limited to 'reasonably crypto-savvy people who are ready to explore a new social platform, who can figure out how to join hive.blog.'

I made 4 separate landing pages for Hive.Blog months ago. Now I made a polished marketing video that can even move your gf to take action. I've written the clearest, easiest, friendliest guide to join Hive... but I'm not going to 'make' Hive.Blog or whoever's running things use them. :)

That said, even if a certain percentage of people are turned off, this video would still onboard more people than other videos, or 'no video at all', so I count it as a step in the right direction, hopefully others do as well.

Thanks for all your insight, wishing you a great day! 🙏

For sure, solid input is was deserved on this one. I can tell you spent a lot of time on this video, as you always do with your work.
I do like your guide, I remember checking that out when you first posted it.

It's a great video man. This will surely get the attention of many. Can't target every single person with one ad, I know this will speak to a large portion of potential users. Thanks again for bringing constant heat for us on Hive.

Your input is hugely appreciated, and I believe we're in agreement overall. I'd love to see what you've outlined for Hive come about, and I'm super grateful that the video has touched anyone at all. Glad you're feeling it, and kind words of encouragement from a veteran hiver like yourself mean a lot. Thank you! 🙏

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😁🙏

That is some great feedback @daltono - I was thinking the same thing: the biggest hurdle to getting people on board is the onboarding process itself (even though it is now less difficult than it used to be on the previous blockchain...).

Absolutly agree. Hive.blog is not the best seller.. But which front-end is? I'm sorry I cannot say..

This net is not easy to onboard! Maybe a slow growth is how it is meant to be.

But Steady.

In my eyes it's pretty simple:

Hive needs improved marketing, which I've contributed to above. Hive also needs improved landing pages, which I've also contributed. It also needs clearer/simpler sign-up instructions & onboarding, which I've also contributed to.

Just takes people actually implementing or riffing off of my well-crafted suggestions. I'm just one man, volunteering my efforts. I've contributed some brilliant growth-focused Hive materials, as teaching aids and proof of concepts. They just requires other people to actually step up and implement them. 🙏

PeakD is. or Ecency. as far as general purpose all encompassing.

This Comment Is MONEY!!!

No Mo Plain White Backround!!! This is not an office space! <3

lol