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RE: Hive's Most Effective (But CONTROVERSIAL) Marketing Video (So Far)

in Loving HIVE ❤7 months ago

I'm curious what these people think about this hive promo video:

@dswigle @karinxxl @grindle @marc5 @geekgirl @kgakakillerg @enginewitty (not sure if he's still around) @steemseph @logiczombie @irvinc @charsdesign @sn0n @joerhino @vaipraonde @ura-soul @dreemsteem @melinda010100 @sassycebuana :)

Either way, I'm so grateful for the positive response so far! 🙏

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Having just participated in a 3 hour debate with the 3Speak team (which will be public soon) that largely focused on the topics of marketing, censorship and post rewards, the issues highlighted here are at the forefront of my mind. As someone who is being downvoted constantly to oblivion for no explained reason, I am cautious about promoting the network to people with the idea that people will be paid to post. In fact, this is not the vision that many of the decision makers here have of Hive at all. My main thought is that successful marketing requires consistent messaging and clear vision/selling points. In Hive's case, while it's decentralisation is it's key selling point (to me), at the same time the same decentralisation makes for agreement on the destiny of the project hard to come by.

Personally, I suggest overcoming this by focusing on the benefits of the decentralisation and associated censorship resistance, which is that Hive offers a space for all to be themselves. We do need low cost Layer 2 communities before this can be a full reality, however.

I appreciate you stopping by and weighing in.

And I had a feeling you'd respond in this way, I've addressed the 'avoid promoting paid-to-post' messaging in the hundreds of comments typed here: The Best Hive Marketing EVER (By A Guy Who Hates Marketing) , and I've addressed the 'market based on censorship-resistance' here: 3 More Hive Marketing Approaches (Ode To The Whiners) , regardless, your point in this line...

In Hive's case, while it's decentralisation is it's key selling point (to me), at the same time the same decentralisation makes for agreement on the destiny of the project hard to come by.

...sums up why I don't really bother trying to 'create change' here, because I prefer to deal with 'clear leaders with a clear voice' rather than fractured, conflicting mass-opinion. Perhaps layer-2 will help with this, we'll see.

Anyway, thanks for adding your input, feedback, and insight, and wishing you as much fulfillment as possible, on hive or anywhere else. :)

P.S. I'm looking forward to that public debate, sounds interesting. 🙏

Wow! Just wow. 😍 You really made awesome videos for hive. I love the fact that your videos seems really entertaining that anyone watching it will never get bored. Thank you for this Ryze, I can now let the newbies watch this for them to understand hive better. 🥰

Yay! So glad you appreciate it, I did my best to make it compelling and entertaining. My hive mega-guide is likely the best thing for hive newbies, but I believe this video is a nice 'companion piece.' I'm happy you like it, thanks for commenting, and wishing you a great weekend! 🙏

I'm always 'around', because squares are dangerous, can cut yourself on those things. 😁 Personally, I don't think 'monetization' should have been the primary stepping stone. I think focus on the Web 3.0, censorship resistance and connecting with like-minded people through the power of community should have been the goal to get across with a slight touch on 'maybe even earn something along the way'. But, then again, nobody takes me seriously in the marketing game here despite having 20+ years experience. Until there is an 'easy-button' that doesn't involve all the key madness that turns so may people away, it'll be hard to market it to anyone. I mean, 95% of all other social media is just an email and password. It needs to be that easy. Then, when they see their posts are making something and they get curious? That's when the crypto side should be introduced to the noobie normie class.

(grin) round > square, lol, I love it.

And yeah, a lot of Hive veterans feel similarly to you, so I made some marketing campaign mockups focused on those things in my post: 3 More Hive Marketing Approaches (Ode To The Whiners) , but I really don't see the masses or the average person getting psyched for 'censorship-resistance' or 'fast transactions', these things appeal to a handful of 'geeks' (who are also bad at marketing.) The noobie-normie class need a compelling reason to switch off their favorite social platforms, and the most compelling reason that Hive has to offered is it's game-changing crypto-based social that rewards people for something Facebook is stealing from them currently, imho.

I do agree heavily with the 'easy button' being a necessity, but as you say, no one listens regarding such things anyway, so... shrug.

Anyway, thanks for sharing your insight and feedback, wishing you a great day! 🙏

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Thanks so much, I feel very encouraged! 🙏

Hi @ryzeonline , I'm a big fan of your work here on Hive.

I liked the video a lot. The video explains the differences from other social media and captive the user's attention to take a look and check it out. The music is a perfect fit, and the flow is very dynamic too.

Didn't know that some Hivers don't want to talk about it to outsiders.

I'm just the opposite. Few people already told me that I'm a kind of Hive evangelist. haha Talk about it and try to convince them to take a look.

The main question that I got when trying to explain Hive is: "Like a pyramid system?"

And then I have to tell about the difference between a pyramid system and a blockchain system, where it's more organic, transparent, and open ledger style.

But, IMHO, this video is great for a person that already knows something about crypto. at least here in brazil, when talking about crypto people always start talking about scams due to the media's bad view of it.

But for me the video is perfect! I would like to have a Portuguese version to share with some friends.

I just missed my favorite frontend: Peakd. Maybe in a further version, explain why there are so many frontends to Hive, this is something that people find hard to understand that all of them have Hive as backend... they are not used to dapps concept.

I'll be tagging here some Brazilian friends and hope they give opinions about the video:

@hranhuk @vempromundo.pob @wiseagent @anacristinasilva @matheusggr @shiftrox @riansilva @amandaferreiracr @portugalzin

Thanks very much, glad you liked the video and felt it was compelling, and Hive can use all the 'evangelists' it can get it, so props to you for that!

this video is great for a person that already knows something about crypto.

And that's exactly who it's targeted at. :)

I've had people translate my Hive guide into Spanish, and others say they were translating it into Portuguese, so perhaps that will happen.

Yeah, I agree, I poured a ton of love into my PeakD redesign, and I'd love to send people there, but this video is meant to perform one job only, direct traffic to hive, but you're right, in a further video it'd be great to explain about the front-ends.

Anyway, thanks for all your input and feedback, for tagging others, and I appreciate how active you are at bringing new people to hive. Wishing you a great day! 🙏

I took a while to understand differences btw frontends. And always try to use others just to check it out.

Tks. I'm trying to help new users. Know by experience how its change of concept.

I use your Doodle explanation. Think it's awesome.

Now I'll sendo this video together as well

Yeah, it's nice to be familiar with the various front-ends. You definitely help new users, I've seen you be impressively active in that area, and I'm glad my doodle explanation is helpful (and now video too!) Wishing you a great weekend! 🙏

I really liked this video! Really with a Portuguese version it would be amazing!

Thanks very much! Fingers crossed! 🙏

Hi ryze. I see this video targeted to the current community and at the same time targeted to outsiders. I think targeting a lot of cohorts at the same time is a difficult task. I see where you want to go though, targeting to outsiders explaining the discussion going on on hive. The problem is that is a very difficult task to understand all this, just explaining blockchain or crypto is hard. I don't think it's the correct format to explain this, maybe it's a more lenghty one, where you can detail and explain the problem. Anyway thank you for making this.

Hi marc! That's a very interesting perspective, thanks so much for sharing it!

I (and other commenters) believe it to be targeted only at outsiders who may get a thrill at the 'buried secret' aspect of having their social-behavior rewarded and come check out hive. Any appeal this has to the current community is merely a side-effect or bonus, in my opinion.

It's also not meant to explain anything, I have my giant hive guide for that, it's a marketing piece, meant to generate curiosity and inspire clicks and traffic, and from what I've gathered from the many views, shares, comments, and conversions, it's done exactly that. :)

Still, you have good points, and they're definitely food for thought. I appreciate your contribution to the discussion, wishing you a great day! 🙏

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Thanks for tagging me

I really enjoyed it you definitely done a great job 🤝

My pleasure, glad you enjoyed, thank you! 🙏

Thanks again you Done a great job 👏🏾

🙏 :)

🤝🏾