Oatly milk is taking over. In a very big way. In the past few years, I've noticed a drastic change in coffee shops. Baristas now ask if I want to add Oatly milk instead of normal milk.
At first, I didn't think much of it. But then I read an article about how Oatly milk was having serious storages and folks were buying the product for 4x the price. That's when I decided I had to do an investigative report on how Oatly Milk became so popular.
Oatly, a Sweden based company has been around for 20 years. CEO, Toni Petersson was brought in and he changed the brand in radical ways. And that's what this video focuses on:
- How oatly milk became a powerhouse
- How oatly milk impacts our environment
- How oatly milk differs from other alternative milks
- How oatly milk changed my perspective on milks in general
Watch to find out. Enjoy
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References:
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- https://www.bbc.com/news/science-envi...
- https://www.marketwatch.com/story/dem...
- https://www.statista.com/statistics/9...
- https://coveteur.com/2019/08/21/histo...
- https://www.manrepeller.com/2019/07/o...
- https://adage.com/article/cmo-strateg...
- https://www.vox.com/the-goods/2019/8/...
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▶️ DTube
I’m an Oatley oat milk convert too! I buy the one in grey package and I’m obsessed. It tasted better than normal milk, doesn’t spoil as easily and is more healthy. I actually only started drinking coffee after a co-worker served me dark roast with oat milk, and that was it.
Hey yo! Oatly fam :) So the grey packaging one is designed for coffee. The one I had in this video, I added that into my coffee and it didn't taste nearly as good
I never drink milk ”raw”, so the grey one is my choice always. Highly recommend if you add it to any hot drinks or even cooking! Have you tried Oatleys oat fraiche? It makes the best dip for chips or what ever cold dip you wanna make.
I haven't actually! I should try it!
Great to see you back ;)
Hey! I post every few weeks now haha. A lot better than every few months :P
The animations were first class bro. Must have taken aaaaaaages.
So how long before we start calling people "Oatly boys"?
thanks my dude! and they do take a ton. Hence why I only post every 2-4 weeks.
man... I'm already an Oatly boy