The amount of effort they have to expend cheating people to buy an illusion could have been channeled into building a personality people don't mind supporting even with the imperfections. There's a lot of people that can't blog well here, and I don't really mind them earning a lot of rewards even with the lack of skill IF I see these people going out of their way and making friends with strangers, engagement and doing the stuff that makes this network socially active. That's more valuable that them posting content no one is going to look back after 24 hours.