Aureal: The Business Model Walkthrough

in #hive3 years ago (edited)

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https://ecency.com/proposals/163
https://peakd.com/proposals/163

Aureal : A decentralised podcast platform built on Hive Blockchain that rewards it users through the beauty of Hive Blockchain.

With a simple 3 step process you can connect your podcast with Hive and get it monetised.
That's enough for the Aureal v1.0.

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The platform needs to be more than just a podcast platform and this article mainly focuses on that. The Little Dive into the business model of Aureal.

Aureal 2.0

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[PS: This is a mockup, the final design is still getting ready, we're currently working on the backend for this]

Not just a podcast app anymore. A membership driven, personalised decentralised platform for Audio Publications coupled with everything that a content creator need to:

Build. Grow. Monetise

The primary goal is to give these creators a platform which enables them with independent content creation and solves the problems of monetisation while using Hive as a DeFi to optimise the value associated with the content being created.

How do we do that?

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We give the creators everything they need to grow and monetise.

  • Start your Audio publication with Aureal
  • Send episodes as newsletters
  • Host multiple podcasts
  • Start your Live Steams with the community
  • Collect Subscribers
  • Attract paying members
  • Enjoy comments and reaction features
  • Get connected to sponsorships directly.
  • Connect your website with Aureal
  • Start collecting payments directly in Fiat or Hive
  • Integrate Paywalls
  • Offer Free/Trial content
  • Host your rooms

After all these features integrated with Aureal, now you

Publish. Grow. Monetise.

But how?

You make the membership work for you with

  • Pricing Tiers
  • Optional benefits
  • Hard & Soft Paywalls
  • Realtime Data
  • Hosting a marketplace associated with your niche in collaboration with sponsors.

Because memberships are more personal than subscriptions and more sustainable than donations. A loyal community doesn't only pay in exchange for attractive benefits. They're often happy to pay just to keep you going.

But it doesn't really mean that it is limited to that. There will be multiple avenues of monetisation for a creator and Aureal automates most of it to make the experience frictionless. Hence you do what you love, Create! We handle the rest.

For the Consumer?

  • Get personalised content recommendations
  • Explore communities
  • Participate in memberships
  • Get rewarded for participation
  • Get access to exclusive content
  • Earn Aureal tokens
  • Participate in marketplace to get exclusive offers
  • Support your favourite artists
  • Host your own rooms and start creating
  • Be a creator

Our Revenue Model

When the creator earns, We do too. Our revenue model is transactional.

Why Hive and where does it stand?

Hive serves as the backbone of Aureal as a Decentralised Financial Institution. People don't really understand the Financial institutions yet their everyday lives are dependent upon it. Aureal aims to make this as seamless as possible. With the functionalities associated with Hive, and the inflow being properly vested into the community gives us a very sustainable business model.

How Hive Benefits?

Aureal has a special place for Hive and the community. We're are making it easier for the users to be a part of Hive automatically and increase vesting. Our main focus is to have people who are not a part of Hive community, hence creating more funnels for people to participate in this decentralised space.

To be continued...

You can support us by voting on our proposal:

https://peakd.com/proposals/163

We have integrated the script created by @good-karma to return the remaining unused funds for HBD stabilization.

If you have any feedbacks or recommendations:

Connect with us on Discord: https://discord.gg/nGdmwZfNMr

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We don't earn anything till the creator doesn't.

I don't think that reads right.
'Til the creator looks better, too.
Until is commonly abbreviated this way, in 'murican english.

I sure hope you get this built.

I just changed it. Read that again, It felt misleading now you pointed that out :)

Yes, this flows better, imo.

Not just a podcast app anymore. A membership driven, personalised decentralised platform for Audio Publications coupled with everything that a content creator need to: Build. Grow. Monetise

I hope that there will be content consumers too.

Nowadays there are too many content creators on the Hive blockchain, but only a little content consumers. This leads to the lack of the real, human comments, and to many disappointed users.

That's what medium.com did. There are way too many content creators, yet it all dumbs down to a content repository which is accessible to the consumers easily. Aureal is going to be just that. A place where we get the creators on Hive and at the same time the consumers too. Rewards from Hive is just the tip of the iceberg, and we're working on increasing the interactions as much as possible by integrating multiple features into the app which are limited to audio, but not limited to just podcasting. :)

Great work... Subscription model seem promising with upcoming recurring payments on blockchain it will be easier to integrate.

We can add threshold parameter for return script that will stop returning when peg is close to $1.

Proposal link: https://ecency.com/proposals/163 for Ecency users.

This is going to be a very effective solution to the stabilization. The funds will be there and more projects can come in :)

I did visit the web app

https://app.aureal.one/

Wondering why keychain is nor integrated, which is most common for most hive related apps. Loading, searching and user experiences are challenges at this point.

Not sure if I understand the pricing model. Is there a paid service and a free service?

If it is paid service, why would we fund it from DHF?

It's a free service, and we're currently revamping the web UI and working on Query time optimisation, You'll be able to see the changes in some days. This article is a little walkthrough about what it'll be in the future.

Also you're right, It doesn't really make sense to fund it from DHF when It's not free. Currently Aureal is free for everyone. and most of it will always be. :)

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Nice to do this