Well let's just look at the Insane Clown Posse and their situation, which you know nothing about, and most likely see no reason to pay attention to.
I've never understood their appeal TBH. I saw them live once at a festival and left the area for their set to go drink beer outside. It just wasn't for me. I think Eminem gave them a real push when he decided to beef with them.
It's an acquired taste for many. The first time I heard their stuff, the song was funny in an off-color humor somewhat dark fashion, with a catchy beat. I found more and more in the late 90's as mp3s became a thing; enjoyed a lot of it. Never really became the type to look the part though. I enjoy punk rock and never dressed like that either. Haven't been to a live ICP show. I really admire their business model though. They're one of the most successful independent music acts in the history of the industry, all while facing a lot of adversity. They're still putting out new stuff today, been going since the early 90's. Eminem is another I enjoy. I used to hate how MTV butchered his music with all that censorship.