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bruceturkel (26)in #bruce • 6 years ago
WHAT IS YOUR IMAGE WORTH
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000…
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bruceturkel (26)in #branding • 6 years ago
THE ART AND BUSINESS OF SELLING
Buying and Selling. Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard…
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bruceturkel (26)in #branding • 6 years ago
PATIENCE, MY ASS…
When I was a kid, there was a head shop in our neighborhood called The Great Train Robbery. Perched in their window was a black light poster that featured two seedy-looking…
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bruceturkel (26)in #branding • 6 years ago
BRAND BUILDING AND SOCIAL MEDIA
My friend and great keynote speaker Randy Gage turned me on to this article the other day: “University of Georgia football fans are taking their fandom to the next level ahead…
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bruceturkel (26)in #branding • 6 years ago
DOING WELL BY DOING GOOD
My friend Carlos Oramas, CEO of the Gems Group, took a weekend off to spend time with his 10-year old daughter. Carlos and some friends went on a father-daughter cruise on a…
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bruceturkel (26)in #branding • 6 years ago
DOING WELL BY DOING GOOD
My friend Carlos Oramas, CEO of the Gems Group, took a weekend off to spend time with his 10-year old daughter. Carlos and some friends went on a father-daughter cruise on a…
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bruceturkel (26)in #keynote • 6 years ago
THE KEY TO USING KEYWORDS
I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities…
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bruceturkel (26)in #bruce • 6 years ago
THINGS I DON’T LIKE
Things I Don’t Like. In No Particular Order. I don’t like when people wearing earbuds or iPods approach smiling because of what they’re listening to, not because they’re…
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bruceturkel (26)in #bruce • 6 years ago
PLEASE DO ME A FAVOR
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to…
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bruceturkel (26)in #branding • 6 years ago
ANYONE WITH MONEY CAN RESTORE A CAR, BUT NO ONE CAN MAKE IT ORIGINAL TWICE
Regular readers of this blog know I’m an unabashed car fanatic. As a good buddy of mine (whose passions run to full-bodied cabernets) once told me, “I have a friend who says I’ve…
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bruceturkel (26)in #branding • 6 years ago
FEEDING THE HAND THAT BITES YOU
In 1984 IBM’s share price skyrocketed and they were the darling of Wall Street. But ten short years later, IBM lost over $8 billion, the biggest loss in corporate history at the…
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bruceturkel (26)in #branding • 6 years ago
THE BEST MECHANICS DON’T WORK ON CARS
My mechanic has built a great brand and an enviable business. He started working in a Porsche shop when he was a teenager. After he learned his craft and paid his dues, he…
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bruceturkel (26)in #branding • 6 years ago
SMART PEOPLE, STUPID BRANDS
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the…
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bruceturkel (26)in #bruce • 6 years ago
DO YOU WANT TO BE FAMOUS OR DO YOU WANT TO BE RICH?
A friend and I spent some time talking about her business. The next day I received a lovely thank you note from her. “Thank you for your generosity yesterday Bruce – You really…
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bruceturkel (26)in #bruce • 6 years ago
I’M SORRY TO SEE YOU GO
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me…
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bruceturkel (26)in #bruce • 6 years ago
EVOLUTION AND YOUR BRAND VALUE
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as…
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bruceturkel (26)in #bruce • 6 years ago
BUILD YOUR BUSINESS WITH EMOTION, NOT REASON
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck…
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bruceturkel (26)in #bruce • 6 years ago
BEING A FLY ON THE WALL
How often have you left a negotiation or a personal meeting and thought you’d like to be a fly on the wall and hear what’s going on when you’re not there? Of course, it’s…
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bruceturkel (26)in #branding • 6 years ago
GREAT MINDS THINK ALIKE
My friend David and I were having breakfast at the Madruga Bakery in Coral Gables, sipping our tea and chewing the fat. David was telling me about a potential client who opened a…
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bruceturkel (26)in #bruce • 6 years ago
WHEN YOU’RE EXPLAINING, YOU’RE LOSING.
Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had…
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