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so now that segwit all of the sudden gets like 80% support, I am wondering what the guys at BU (i.e. BTC.com) get in return. any ideas?
i think that segwit will activate and in return, the block size will go to 2mb - bitcoin won't split, price goes parabolic and miners and dev's will be happy

If it goes 80% that honestly would be optimal otherwise it goes into major uncertainty of what could happen over the course of the next two months.

80% pushes us to adoption of 100% by November 1st and the block size pushes to 2MB instead of 1MB effectively doubling the amount of transactions it can take per block. It would be a positive thing for bitcoin but only a very temp fix to fees and transaction times something else would still need to be done.

any suggestions on buying and storing bitcoin during and after a fork?

For myself I am thinking about moving it to ETH or another high valued coin till the dust settles on this one. But honestly I am not sure what will happen in the next few weeks so placing bets on just about any possible outcome.

There has been so much back and forth the last few days about if we are going to hard fork or not. Yesterday I read it seems unlikely now today it seems like it is a very real possibility.

So is a Hardfork similar to a Split when it comes to Stock?

Nope a hard fork would split the coin into two so you would have bitcoin and bitcoin classic for example you see this with Ethereum and Ethereum Classic they are two coins with their own block chains.

good info

As a store of value, people will support the chain/decision that will lead to a common consensus. Otherwise, it becomes a lose-lose situation.