Ah at first I found this one PalmPay.co which does look like an interesting project, for finance and loans in Africa. But I assume you mean PalmPay.io, for accepting cryptocurrencies. Interesting how they decided to use BitShares for it.
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Indeed. Bitshares is one of those cryptos I don't think most understand the potential of. I'm no expert myself but when it comes to user experience, as you point out, the most usable wins. This is going to be rolling out in Acapulco over the next few months... we'll see how it goes.