Note the comment from Steemium below: it says I've spent $126.23 in "advertising" this post through the bidbots. Now if you look for instance in steemworld.org you can see that "author payout" for this post, at the time of me writing this comment, is $131.63.

That means this post earns an equivalent of $5 in SBD and SP, in case I cash out, which I never do.

Yeah, it kinda' takes out the magic, right ? It's about the content, not about the money.