The profit motive leads to excellence every where it is tried.
We have not had excellence at bitshares.org for a long time.
It's the classic tragedy of the commons.
No one wants to spend their own money on a common asset.

Others are free to build alternative web sites about BitShares.
That is the way to decentralization.
When you say that one site is "official" you are centralizing around it.
That way leads to the dark side.