Yes they had the same gene-based imperatives, and they had both been conditioned during an age before the internet, and most of their dominant memeplex and their dominant selfplex is rooted in that world.

The brain and its memes are co-dependent with its genes, and extra-cerebral memes (Leigh, 2010) is a relatively new extension of the brain. The web 2.0 has liberated the brain in many ways, but it is still not liberated from fear-based law, and is in many ways incapable of knowing anything about what the world would be like on the other side of a legal reformation.

On incentives for universal basic income, I've proposed a system which I call Resilience, which would not require community consensus, but be self-organizing and based on gene-based imperatives, greed basically,
https://steemit.com/resilience/@johan-nygren/resilience-game-theory-of-incentive-based-basic-income-using-taxemes-and-branching-schemes