Football stars making entry into the ICO world; A massive move for creating more awareness of blockchain technology.

A lot of channels are being used to create wide awareness of blockchain technology and cryptocurrency, but there is no doubt millions of people are bound to be reached when football stars join the market. Lionel Messi, considered by many as football's finest was signed by Sirin Labs, a Cryptocurrency company which is at the forefront of developing blockchain technology related devices.

credit

Millions of fans follow these football stars, a reason why endorsing them into blockchain technology is a big step in reaching a bigger audience.

Messi in a facebook post on he's page wrote;

" I am usually busy trying to decentralize defenses and after digging deeper into Blockchain and decentralised systems, I'm excited to join SIRIN LABS as an ambassador to make Blockchain more friendly with their upcoming operating system for smartphones!"

A well written message aiming at marketing blockchain technology.

Marketing blockchain technology in the world of entertainment will have people around the world getting aware of it faster. Entertainment reaches all corners of the world; from football to music. This is key in having the globe going Crypto soon as we already see it as the solution to many of the problems created by Centralised systems of governance. The public is going to accept blockchain technology when they see their stars part of it.

credit

With the World Cup starting in less than 2 weeks, I hope many Cryptocurrency firms use the stage to market blockchain technology before millions of fans who'll be in Russia watching the games.