Rebranding to innuen.do πŸ‡©πŸ‡΄

in #branding β€’ 5 months ago (edited)

Over the years I've owned a few dozen domains. My first domain was capibara.com. A domain that at the time of writing has in my possesion for 9,662 days. Or in other words, 26 years, 5 months and 13 days, or roughly half my life. Some of the decentralization oldies might remember capibara.com, as it was the original home to the cduck project.

Some domains I remember having were op.nu, the cool short URL cloacking domain that I had to give up when the dot-nu folks temporaraly lost their mind, and branded my two letter domain name a premium domain with a two orders of magnitude rise in price. I got my oldest daughter a domain when she was born, a domain that I later let expire. My domain engineer.diet, that basicly was my food and data science blogging domain prior to finding HIVE (previously STEEM), I let expire because I felt I had to distance myself from the part of the food blogging community that I was part of at the time, because many of them started to allign themselves with covid denial and anti vax groups. And of course like most of the old geezers in this space I've dabled with namecoin in the past.

At the moment I have 3 domains left:

  1. my original capibara.com domain that I consider to be my open source and public speaking brand.
  2. My timelord.ninja domain, that paralel to my nom de plume is my fiction writing ,self publishing and my copyright (open world) efforts brand.
  3. My coin.z-den.se domain for my CoinZdense crypto project.

While I'm not going to let capibara.com expire for sentimental and email reasons, timelord.ninja will expire at the beginning of next year and I'll let it. z-den.se will expire end of next year, and that one too I'll let expire.

I'm at the moment in the process of getting a divorce, starting a new chapter in the book that is my life. Maybe a whole new volume, and I feel this new volume is deserving of a few symbolic actions.

It might not sound like much, but last week, after having used the same brand of perfume for roughly 30 years, I bought myself a different brand perfume and decided to stop using the old brand.

Because while I'm trying to get my life in order here πŸ‡³πŸ‡±, an extremely important person to me is trying to get her life together in the Dominican Republic πŸ‡©πŸ‡΄, starting a small business there, I wanted to help her get the web part of things sorted, so I ended up on midominio.do getting her a domain for her business.

But then I started thinking about the dot do TLD. Without thiking, I typed in innuen.do, and guess what? It was still available.

For me this has double meaning. While she will be living almost 7,400 km away from me, binding my online identity to her country πŸ‡©πŸ‡΄ has almost the same meaning to me as the delayed tatoo (thank's @marylucy) that I'll be getting once my divorce is final.

So that is it. I'm rebranding all three brands I've been working with into a single one:

Innuendo or innuen.do

Innuen.do

The site is still shite right now, don't mind that for now. I'll be making it into something real step for step, one step at a time. For me this rebranding is part of the new volume I'm starting in my life, and at the same time it represents a tiny bit of hope for what at this moment seems like it might be an impossible love.

I'm not going to rebrand my personal identity. I'm @pibara and I'll stay @pibara, but my profesional and open source project brand from now on is going to be a single brand, and it's this one.

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I only keep a domain that I just bought this year for a short project. I don't know if I'll get back to it soon, I've abandoned the rest. This next year I hope to start my personal project and acquire a definitive one.