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importance of persuasion

If you look at what people actually do all day on the job, no matter what their job title is, they are persuading .
If you're a physician or a nurse, you're selling patients on doing something different or doing something in a different way. If you're a boss, you're trying to influence and persuade your people to do something different or do something in a different way. If you are a teacher, you're trying to persuade your class. So if you look at the guts of what people actually do all day on the job, it's often very different from what appears in their actual job descriptions.

We have data showing that about 40% of our time on the job is spent in something akin to sales , persuading, influencing, convincing, cajoling. Now, think about that. I want you to think about 40% of your job. 40% of an hour is 24 minutes. 24 minutes of every hour of every day of every week of every month of every year of your working lives is spent persuading . It's a huge part about of what we all do for a living .

you can be good at it too

When you tell people this, when you tell them that no matter what you do, you're going to be selling and persuading and influencing, I think there's a natural apprehension from a lot of people. They say, that's not me. I'm not that kind of person. I'm not good at that. The good news on that is that there isn't a certain personality that is better or worse on this. All of us have the capacity to do this. And I think what you'll find when you learn the science of this is that you can do this pretty well, better than you expected if you pay attention to the evidence and follow the rules and get rid of all this folklore about what sales and persuading is and what's effective and what's not.

you can be good at it if you learn science of persuasion , communication and practice it , slightly you will understand that how much influencing you can be , you hear this from someone that was terrible at communication and had social anxiety but now is a effective seducer .

in the next posts i try to share my knowledge and experience about that .