Whilst I agree they should market, I think it is Steemit they needed to market. No transaction fees, fast block times and large storage do not interest the average person on the street. What does interest them, is a new type of social media site whereby you can make money...
However the horse has bolted and Stinc are trying to shut the barn doors. The time to market would have been 2 years ago, now I think these efforts are too little too late.