I have to agree. It jumped out at me right away. Where I am from, Raccoon's tend to be relentless bothersome critters in the wild. Tenacious, ingenious trouble makers! Not an ideal image for what seems to be a great idea and concept for sure! Maybe @dstors can help us understand why they'd choose this image as their brand?
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Perhaps it's a play on disturbing the e-commerce ecosystem we currently have :))
Interesting idea
@mic4sythe gets it :P
Oh, but wait, raccoons are associated with richness and economic prosperity in many cultures out there :P
There's an interesting story behind the logo, but think of it this way: one man's trash is another man's treasure...when people shop, they essentially resemble the behavior that of a raccoon, digging through stuff until they find exactly what they're looking for.