Ohh very good question, personally I think adoption will be two fold.
As the masses adopt blockchain and crypto the MS platforms will also or risk becoming outdated.
We are already seeing Facebook researching how blockchain could benefit their business and restructuring to support speculation of adoption
Telegram launching an ICO
YouTube and Twitch cofounders working in collaboration with eSteem under the business Sliver.tv for creation of Theta Labs a blockchain video delivery service
I see the MS platforms taking what’s best from this evolving technology and applying it to their standing business model or creating an entirely new one while the blockchain developers continue to try work forward on evolving the technology itself. Essentially it will come down to corporate understanding of how centralized vs decentralized works along side the use case of such technology.
Currently we are forcing the MS to address some deep routed issues surrounding bandwidth limitations and file hosting expenses but whether they swing to full adoption and paying users for activity is a whole other story.
Personally I think Steemit and others being built from the ground up able to host a wide range of dApps will rise to match the competition and MS companies will forever have struggles convincing those whom truly believe in decentralization to return to their centralized company flaunting a decentralized system.
Yet the problem of complexity with blockchain comes into play, password security, account recovery, etc.... the first company to be as simple as Facebook to use and understand with 2-factor securities which is truly built from the ground up like steemit with function of dapps will be the one to rise to the top!
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