Why CRM Software is important for Small Business.

Customer Relationship Manager is a powerful solution when used correctly. Understanding the CRM software and his logic can help You significantly in all the parts of Your business.

CRM is, and should be essentially a tracker of all customer activities, such calls, follow up, emails and much more. Imagine all the daily interactions with your Leads, Customer or Prospects to close a deal.

A good CRM will help You to define all these activities, and drive it into a Sales Pipeline, the heart of a CRM system.

Understand, at first glance, daily, where a deal is positioned inside a Sales pipeline could be very helpful, reducing the time usually required to get all the informations, who is the decision-making, and what is required to close a deal, and share it with Your team, in the right way could really make the difference in long terms.

For these reasons and other, a CRM system help a lot in small business. To reduce time and costs required to manage the main business processes, and so increase:

• Profitability
• Productivity
• Accountability

in any step inside the Sales Pipeline.

It's know fact, it's much more expensive acquire a new customer than to keep an existing one. Therefore retaining an existing customer for life should be a company's primary target.

So much so, a CRM system, in his starting stage should focus his efforts in the existing customers info organization. Frame the informations, be able to serve smoothly existing customers with calls and follow up, help your business to make faster offers, leading opportunities and high the possibilities to make a sale. Therefore, targeting the correct products or services to the correct customer or prospect could potentially lead to an increase in sales and profits.

Automation is the key

Modern CRM systems are build to reduce manual task, and automate, where possible routine tasks, such call rescheduling, data cleaning and communications.

Improve customer service

Did you know, only 7% of organizations follow their web leads within an hour. The sooner a lead is followed up the higher the possibility in converting them into a customer. The result: a lot of wasted leads. It’s all about first impressions and getting to your prospects in good time, because the chances are they have contacted your competitors too. In fact, according to Forbes, 71% of organizations waste their web leads by taking up to 47 hours to follow up with them.

A CRM system will assist a sales team in following up leads in real time, as and when they come in. A CRM will give reminders to prompt when a lead or customer needs following up with, allowing the sales team to nurture a relationship with their prospects and customers. Having these reminders will allow an organization to contact their prospects and customers at the right time, meaning time won’t be spent bombarding them with unwanted phone calls and emails or they won’t go unattended for an extended period of time. Simple features such as screen pop and real time customer engagement within a CRM greatly improves customer service.