I respect the opinion and the trepidation but I have to strongly disagree. We have to know our history and trajectory before we attribute the label of Gimmick to anything (of which there are many I will admit). The Global Advertisement industry reached 532 Billion last year and in 2-3 years that number will be a comedy of digits. Another coin called DECENT is doing something similar in the Chinese market. Yes, there are plenty of Bullcrap ICO's with a slimy agenda out there but this business model is backed by someone with a proven track record who built an engine and a script protocol that rivals Safari, Crome, or Int Expl. How many people can say that. The white paper is strong, the Developers are strong and the Idea for a more targeted and demographically accurate audience is strong. Remember all they need is 1 billion of those 532 and the coin is worth at least 50 times what it is now .. 0.20USD at the time of this response.