As social media giants like google, facebook, twitter etc posing ban on cryptocurreny adverts by June 2018 could provide opportunity for a blockchain based advertising service revolution.
In June 2018, Google’s ad service will stop serving any advertising content relating to cryptocurrencies or ICOs. The move has massive ramifications in that all cryptocurrency businesses will be denied access to the biggest advertising platform in the world.
Similar bans from Facebook, Twitter and a number of other mainstream social media platforms has made matters worse, limiting the ability for these businesses to reach a massive base of potential users.
Such ban will bring opportunity to a blockchain based advertisement and also solve the problem of privacy and data for adverts. According to IAB, digital revenues in the US total $40.1 billion in first half of 2017 only, while PwC servoy shows $85 billion in 2017 calendar year.
Just to show how much of a stranglehold Facebook and Google have on the digital advertising space, AdAge cited a report from Pivotal Research that estimated the two giants totalled 73 percent of all US digital advertising revenue in the first half of 2017.