Game Files Logo Redesign

I was approached by @gamefiles, the "Video Game Ambassadors of the Blockchain", to redesign and update their old logo.

_{Before and after logo transformation}

I had this idea in my head from the moment I read the name “Game Files”. I created an icon of a filing cabinet pulled out, with a classic game cartridge peaking through as if someone is looking through files, archives, records, or past saves of different games. Something about the word “files” evokes a feeling of history, so I wanted to add a nod to the classics with the old game cartridge. I used bright, almost neon colors to keep with the video game/arcade theme.

_{Vertical orientation}

_{Horizontal orientation}

One main request was to incorporate cryptocurrency somewhere into the design. Coins have always been a staple of video games throughout the years, so what better way deliver that message than an 8-bit Bitcoin icon? It fit with the theme perfectly and I really needed something to fill the empty label of the cartridge, so everything really seemed to fall into place and come together on its own.

As always, I started this piece on pencil and paper. From there, I blocked out all of the shapes in Illustrator, and layered all of the details, shadows, and shines on top. I use a lot of gradients in a lot of my work, but I wanted to stick with flat colors on this one.

_{Initial rough pencil sketch}

Let me know what you think in the comments below and be sure to visit the @gamefiles page and give them a follow! You can also visit their Twitter page here.

I'm the Lead Graphic Designer and Associate Art Director for the creative team at The Imagination House in Orlando, Florida. I also freelance - living, working, and traveling out of my 1984 Volkswagen Van named Nathan. If you have a project you'd like to talk about, email me at [email protected]. I accept Steem and USD.