I like the Vid and you are right, which is why people should be building a list and engaging with them so that they dont have to push because people are engaged enough to be pulled.
Making genuine connections witth your audience is very important. Dont sell anythig except your story
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When you make a connection and engage with your audience, that makes the difference. I agree with what he said in the video. It is not like you sell something just to make money, you are giving the solution and offering something that adds value.