Shrinkflation is a sneaky form of inflation (which itself is a hidden tax) where you get less of something for the same price. This loaf felt light, and when opened, was missing almost half the bread!
Every single slice was affected - only the crusts on either end were whole. This air pocket went right through the loaf, leaving most slices at half the size they should be.
I've never seen this before. Air pockets, sure, but not like this! Are air pockets becoming bigger and more common nowadays because of some new ingredients or technique? Or is it another way to gauge the consumer by giving them less product for the same price?
Have a look at my previous post on shrinkflation in bread, where I showed shrinkflation problems I've identified, such as ultra-thin slices, big air bubbles and tiny loaves:
So the loaves are shorter than they used to be, the slices themselves have become smaller and thinner, and half of each slice is actually air! But the price hasn't gone down. In fact, it keeps going up.
Notice there are only 15 thin slices, including the crusts. This tiny loaf was $9.19 CAD ($7 USD) for 13 tiny slices full of air!
You can't tell from the outside that half of it isn't even there, except that it doesn't feel very heavy. Most customers would have no idea until they went to eat it.
I hope you like the crust, because there's not much else to these slices!
It's getting ridiculous how ridiculous it's getting!
DRutter
What happens if you take it back to the store and request a refund, or replacement with another loaf?
Thanks!