On one hand financial incentive makes Hive, on the other hand it breaks i

Yeah, It does feel like a double-edged sword at times. I hear rumblings that we shouldn't promote the monetary aspect of Hive in on-boarding efforts, and while I understand why, this aspect is also one of the best features.

I'm wondering (back to SMT again) that dapp/advertising will come via other tokens. An investment from Nike could be in HP to get the ball rolling, but also more heavily into a SPORTS token where they could have a major say in what is highlighted within that niche.

we must have a dapp that would get organic traction and for that it must feel fair and very fun to use.

Agreed, and contiunally hopefully this will come :)