A title sponsor is a patron of an event that provides money, goods, or services in exchange for the exclusive right to have the patron’s name appear prominently before the title of the event. The patron is usually a corporation or other type of business but can also be a famous person, country, public agency, or any other entity that has the ability to contract for sponsorship rights. Title sponsorship is typically the most prestigious class of sponsorship offered by event organizers and requires the most significant investment in the event.
Special events present important marketing opportunities for any company that wants to promote itself or its products. Prominent events are vehicles for companies to associate their names and products with something that has a certain prestige factor and a captured audience with cognizable demographics. Event organizers take advantage of this natural synergy by packaging opportunities to associate with particular aspects of the event. These opportunities for affiliation are called sponsorships.
Sponsorships are marketing opportunities that event organizers sell to raise money. These opportunities are often presented by level of investment. Each sponsorship level requires a certain monetary or other type of contribution to the event and offers in exchange either exclusive or non-exclusive acknowledgment of the company’s patronage. A title sponsor is often the highest level opportunity and provides a company with the exclusive right to have its name featured in conjunction with the title of the event.
I suppose one of the bigger sponsors after main sponsors...
A title sponsor is a patron of an event that provides money, goods, or services in exchange for the exclusive right to have the patron’s name appear prominently before the title of the event. The patron is usually a corporation or other type of business but can also be a famous person, country, public agency, or any other entity that has the ability to contract for sponsorship rights. Title sponsorship is typically the most prestigious class of sponsorship offered by event organizers and requires the most significant investment in the event.
Special events present important marketing opportunities for any company that wants to promote itself or its products. Prominent events are vehicles for companies to associate their names and products with something that has a certain prestige factor and a captured audience with cognizable demographics. Event organizers take advantage of this natural synergy by packaging opportunities to associate with particular aspects of the event. These opportunities for affiliation are called sponsorships.
Sponsorships are marketing opportunities that event organizers sell to raise money. These opportunities are often presented by level of investment. Each sponsorship level requires a certain monetary or other type of contribution to the event and offers in exchange either exclusive or non-exclusive acknowledgment of the company’s patronage. A title sponsor is often the highest level opportunity and provides a company with the exclusive right to have its name featured in conjunction with the title of the event.
ah, very comprehensive answer. Thanks.