Yes, I am the founder and CEO of the Ezira project, something that is transparently visible on https://www.ezira.io/team. The video is to promote the project and engage the users of Steemit to look into the proposal for improvements to the steem blockchain model. The Ezira project is in the Preliminary ICO phase, and is seeking funding to develop the pioneer release, and establish a full time development team. The project has raised over $70,000 for the development of the MVP testnet release.