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I appreciate that you took the time to write about sales, it's something I am trying to learn about. But I must say, I agree with this man above. In my opinion, the idea that "The ends justify the means" is born of the whisperings of a demon; usually when you look closely at the actions of a person operating off of this ideology, both their means and their ends have wickedness in them.

Wonderful! The foot note states that it is an advanced technique. With my brevity I might have lost accuracy. Being dishonest isn't advised but self-deprecation can aid in the goal of reducing your client's defenses. "If I'm okay, then your okay" Let the customer get an upper hand in their eyes. No one is a winner if your customer does not get what they need.

Thanks for taking the time to write this clarification - I can totally agree on this point! Coming across as relatable can make communication more comfortable for everyone, and also, making an actual effort to relate to them and their needs seems like it'd be very helpful indeed. Cheers.