Coffee shops, aka coffee shops lately, are easier to find. The growth of coffee shops in Indonesia, especially in large cities, has doubled from previous years. This is because the coffee shop visitors are mostly young people. The age of young people who often visit the coffee shop ranges from 18-35 years. This phenomenon certainly makes a lot of people wonder, why is the coffee shop that most of the menus are coffee, even more like young people. Even though a few years ago coffee actually tended to be identical with drinks enjoyed by parents, especially fathers. Now, for those of you who are curious, what if you immediately listen to the six reasons below!
- Life Style Trends
One of the reasons coffee shops are preferred by young people is the trend of life style. There are many young people who come to the coffee shop not only to enjoy the enjoyment of coffee, but also because they want to exist and do not want to miss other people, especially from their friends. Not infrequently there are young people who order a menu other than coffee like chocolate drinks because they don't like it or can't drink coffee.
- Cool to be a hangout place
It's no secret that young people prefer to hang out at coffee shops rather than restaurants. This is because coffee shops tend to have a quieter and quieter atmosphere than restaurants. The room in the coffee shop is intentionally made with a cozy design or comfortable so that the visitors feel at home chatting for a long time with friends.
- Social Media
The popularity of the coffee shop among young people is also influenced by social media. The coffee shop owners who are mostly dominated by young people utilize social media for marketing or promote their coffee shop. Since most social media users in Indonesia are young people, it's no wonder that there are many young people who prefer to come to the coffee shop than restaurants.
- Music that is more fun
Coffee shop without melodious music will not be complete. The music played in this coffee shop is usually the latest music that is loved by young people. Not only music played through loudspeakers, there is even a coffee shop that intentionally presents live music as a service for their visitors.
- Can Make a Officer or Work
Not infrequently you find visitors to a cool coffee shop with their laptop or notebook. If they don't work on college assignments, they usually work on office work. Yup, doing the work or work in the coffee shop does make you more productive because the smell of soothing coffee can make your brain think faster. In addition, most coffee shops also provide free wifi services that you can use.
- Diverse Drinks Coffee Menu
Coffee, which originally only had a black coffee variant, now has dozens of variants. Black coffee, which is identical with the drink of parents and not so well liked by young people, seems to innovate into various coffee variants with sweet flavors such as cappuccino, moccacino, and latte that is loved by young people because of its beautiful and cute latte art. Now, coffee is no longer the only drink of parents, but also a drink of youth's favorite today.
Do you already know why coffee shops prefer young people? If you are one of those people who like to drink coffee, they have to come to some of the coffee shop recommendations from the team GoKuliner below! Guaranteed to make you feel at home because the atmosphere is super cozy.