One way is that if they put ads on your page, you get paid 10 % of the ad revenue (vs. facebook's 0 %). If you have a big audience you can pay to increase this to 80 % of ad revenue.
If I understand correctly, they also pay the everyman for being on the site and being exposed to some ads.
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Not a bad deal, is the add setup kind of topical or just random what they show people? Hey anything to extend the reach and get money in is always a plus