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Stable growth of global games market and decline of PC games market.

According to Newzoo, a market intelligence for games, esports, and mobile, the size of the global game market has reached $137.9 billion in 2018, and is expected to continue its steady growth.

Meanwhile, when breaking down the global games revenues into different segments by the game types, each segment reveals different market trends. Along with the widespread use of smartphones, the dominance of mobile game market in the entire game industry stands out, its market share increasing from 36% in 2017 to 41% in 2018.

PC games, on the other hand, is facing decline in its importance in the global game industry. The PC game proportion, represented as the sum of downloaded/boxed pc and browser pc proportions, decreased from 31% in 2017 to 28% in 2018. This trend is expected to continue for years to come.

<Source : Newzoo — 2018 Global Games Market Report>

Despite the decline in dominance of PC games in the global games market, there are long-lived games that are maintaining its popularity for over fifteen years.

In this article, I will introduce you a few online PC games with long lifetime values, that have endured the changing dynamics of the game ecosystem.

1. Starcraft

• First release: 1998
• Developer: Blizzard Entertainment

Starcraft is the RTS game well-known for its significant contribution to mass-adoption of online games and rise of e-sports in Korea. Since its first release in 1998, it has already gone-live for 21 years now, giving life to other sequels such as <Starcraft:brood war>, <Starcraft2>, and <Starcraft: Remaster>. Its main synopsis being the space war between three species, Terran, Zerg, and Protoss, Starcraft has many game play methods including destroying the opponent’s territory or making them surrender, ‘slaughter’, ‘capture the flag’, and ‘Top vs Bottom’.

2. World of Warcraft

• First release : November 23, 2004
• Developer : Blizzard Entertainment

Also called ‘WoW’, World of Warcraft is the MMORPG based on the same s as synopsis as <Warcraft>, the masterpiece of Blizzard’s. After the launch, it has been re-created into various contents including games, novel, comics, and movies. <Warcraft: the beginning>, the film sharing the same storyline, was a hit at box offices of 45 countries during its opening week in June 2016.

3. Lineage

• First release : September 3, 1998
• Developer : NC Soft

Lineage, so called the legendary MMORPG is based on the storyline of the comic <Lineage>. According to the announcement made at the showcase of ‘LineageM’, the accumulative revenue of Lineage during past 19 years exceeded three billion dollars. Lineage brought about many issues such as operating working-pools to raise the game characters and trading expensive items, the price of which sore up to several tens of thousands dollars.

4. Sudden Attack

• First release : April 11, 2005
• Developer : Nexon GT

Sudden Attack is the first-generation online FPS(First Person Shooting) game which generated high Internet cafe (PC-room)occupancy since its first release. With its simple operation, as well as ceaseless updates on modes and maps, it has maintained its popularity until now. Also, it is renowned for its unique contents of adding celebrity-of-the-time characters with detailed features including images and voice.

5. Dungeon&Fighter

• First release : August, 2005
• Developer: Neo pool

Dungeon&Fighter is the online action RPG released in October, 2005. On 2016, it has signed a 10-year publishing contract with Tencent, an internet-based technology and cultural enterprise headquartered in Shenzhen, China. <Dungeon&Fighter> has gained immense popularity in China, recording the number of 500,000 concurrent game users. In the meantime, it has generated the revenue of 10billion dollars in year 2017, with operating margin of 92%. The long-lived game is expected to continue its popularity for the years to come.

6. MapleStory

• First release : April 29, 2003
• Developer : Wizet Studio

<Maple Story> is the world’s first 2D side-scrolling type online game where users travel and take adventures in various fields. Due to its popularity, many 2nd creation derived from the game, including mobile and Nintendo DS games, comics, educational books, and broadcasts.

As mentioned above, the game ecosystem is undergoing a dynamic change.

Two of the factors would be ‘ the changing user pool’ and ‘technology development’. In order to survive and have a long lifetime values, developers must take the two factors into account.

After the game release, the range of game users’ age stretches as the result of the aging existing users and inflow of new users. Therefore, game developers should update various contents in order to incentivize the existing users and attract new users.

Moreover, game developers should reflect the technological trend and undergo graphic enhancements to keep their games up-to-date. All of the aforementioned six games have serviced for over 15 years. To keep up with the trend, they frequently update their game contents, as well as launch mobile version along with the rise of the mobile game market.

‘Flyff’, the first game integrated to the GXC platform is also a long-lived game which has serviced since its first release in 2004.

Flyff, the first flying game

• First release : October 16, 2004
• Developer : Gala Lab

Flyff is also a long-lived game which prolonged its service for 15 years, undergoing ceaseless content updates and launching a mobile version. Flyff is the first MMORPG in Korea to adopt the flying system, with user accumulation of over 50 million. Currently, the game is serviced in many countries all over the world including the US, Taiwan, and China.

Flyff with Blockchain

In the year 2019, Flyff is to introduce the world an unprecedented user experience(UX) by integrating with the ‘blockchain’ technology. What would the game, when applying the ‘token economy’, turn out to be?

Through the integration of GXC blockchain platform, ‘Flyff’ game users can not only exchange the game goods transparently, but also exchange them with game tokens of different games. As a result, the game experience of the users will not be limited to a specific game, but expanded to multiple games that are integrated to the GXC platform.

Improving the interaction between various games by means of GXC as a key currency is the function of GXC, and for sure, it would open up a totally new game ecosystem.And ‘Flyff Rebirth for GXC’ is to become the first in the journey.

GameXCoin(GXC) provides a technology infrastructure for game developers to integrate their in-game currency on the blockchain. Game developers issue game currencies on the GXC blockchain and the GXC coin becomes the key currency for trades between different game currencies.

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