That is all nice and well, but you are missing the root.
Humans can't give until they have enough to survive themselves.
If you keep a population in lack, fear and a not enough mentality, then you effectively control them.
Advertisements that make you feel not good enough, but maybe you will feel more complete if you buy this product, are the antithesis to the gift economy. If you still have any of this programming going into your mind, you will always feel needy.
Fear is brought to us by our tell-a-visions (by plan) but the real fear is what we are seeing in our society. It is all crumbling around us. There are major changes coming. That creates fear. We have to work with that fear.
We need to develop abundance. Similar to how @papa-pepper is doing. Living by radically low monthly costs will building out infrastructure that will support his family and others.
In a competition based economy, the sociopaths are the natural dominant critters. And this is why you see them at the top. That, and they love power more than life.
A gift economy has to start with getting people to the level of having enough.