The big thing I noticed is that the product pages don't have very good sales copy. There are enough other natural deodorant brands out there that he should be able to model something to improve his product pages.
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Hy @tanstaaflcafe noce. For Ripley.
Thank you...
Hey @tanstaaaflcafe great point man, I totally neglected to even really look at the sales copy. I have a very long sales copy on all my product pages and recently went through every product and redid it. I've seen an improvement in SEO since doing it.