Very good question.
Since we have a use case, ithinkreducing the amount of weeks to power down will go a long way. Then marketing is not aggressive. I intend to study how things like Facebook, twitter and Amazon got adopted because I mean a lot of people don't like to try new things and that's one big problem with hive.
In summary I feel reducing the time to power down and deploying a very good marketing strategy will go a long way. We need mass adoption since it is a currency
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