I agree with this, and what you said about splinterlands is a perfect example.

All those new splinterlands players for instance. Notice how there wasn't a sudden increase in low rep noob accounts engaging? That's a missed opportunity.

I started playing splinterlands in March or April. It wasn't until maybe June that I really started seeing what Hive is about. It took me a while to figure out what tribes, communities, and the different front ends and tokens were all about.

I started a guild in Splinterlands this week and because I believe in Hive as a whole I'm really trying to push the guild members (all with accounts made in July and August and no activity on Hive outside of splinterlands) to start posting at least to splintertalk.io. I gave them all some cards to do the weekly battle challenge with and really tried to highlight that my biggest regret is that I didn't start being active with the greater Hive community sooner. We'll see how it goes.