You are viewing a single comment's thread from:

RE: Maybe We Have This Marketing Thing All Wrong...

in The CTP Swarmlast year

That was tongue in cheek about Hive being the only decentrazlized blockchain other than bitcoin. Just having fun with that statement.

Find me a Twitter ad or Facebook ad, a 30 second spot for TV, and I'll believe that. I can't think of a single one. I'm sure there may be, but if you think they grew because of 'advertising'...Welp.

!CTP

Sort:  
 last year (edited) 

Yes, they grew because of the mobile web because it was pushed by mobile carriers. It was hard to fly anywhere without being bombarded by carries pushing the social network apps. Thing like this:

That's why for the average Joe, Twitter Facebook and WhatsApp IS the internet. They rarely venture out of those apps. Is the modern AOL app.

That is not advertising on the level I'm referring to. I'm talking traditional tv / radio spots. Integration marketing is a different beast. I'm talking about, finding a 30 second TV spot, where A List celebrity tells you to use Tik Tok.

That is not advertising on the level I'm referring to

That's exactly what @jza is showing you. Forget about traditional TV/Radio/Newspaper/Magazine spots as means for a succesful marketing or advertising campaign. All of that is just old and obsolete malarkey to promote anything dispruptive and new. What Hive needs is "presence" simple presence at the reach of the fingertips of everyone.

Why shouldn't Hive be one more of those DApps for social networks, instant messaging, electronic wallets and secure payment methods which are already automatically pre-installed by default on each mobile phone if a good agreement and negotiation with all smartphone manufacturers and Telcos across the world is carried out?

Why on earth would you promote Hive instead of an app anyways?

Do you subscribe to Netflix....Or AWS because that's where the videos are hosted?

We really need to get away from this 'we must promote Hive' mentality, and let the dApps bring people to their community. If they have a remarkable product, Hive grows automatically.

Again, show me the TV spots (which I'm very well aware are obsolete in this day and age...However they weren't 15 years ago when Facebook and Twitter started...Which is my point.)

Well, I didn't say the Hive blockchain is what must be promoted. What I said is that what Hive needs is "presence" simple presence at the reach of the fingertips of everyone.

Whether it be through second layer DApps, digital games, useful tools and utils as electronic wallets, payment gateways, social networks, instant messaging, cryptocurrency exchange services, rental and sale of goods and services and plenty of info and easy to follow tutorials to join, educate, share, refer and onboard other potential users through mobile software applications that already come pre-installed by default in each smartphone in existence.

Presence, you know! And how else was it going to be achieved but by negotiating and reaching important agreements with the main manufacturers of mobile phones or, failing that, with the big Telcos in the world?

Certainly nowadays not everyone has or watches TV or buys newspapers or magazines to be informed and up to date. Much less tune in or listen to the radio for the same purpose. But you can bet that what everybody uses and have in their hands all day long 24/7 ...is that freaking smartphone, which if these already came with that Hive DApp I'm talking about already pre-installed like Twitter, Facebook, Whatsapp, etc, no wonder many more people would be aware of and able to know everything related to Hive just out of pure curiosity. Hahahaha