Agreed. I have had my most success in onboarding people by including the fact that there is an mobile platform - Ecency - for them to use and take the blogging with them.

Writing a post on this mobile app is not immediately easy, but neither is it too complicated. It does, however, generally require someone to give them some support. Someone they know is better than a stranger.

9 out of 10 times when a person does not know, they do not ask until you ask them if they need help!