IT may not be bacon, or chicken or whatever, but it shows me what to expect, and i think makes it more exciting since we psychologically do think we are still having the foods we love. Not all vegans ate plant based foods all their lives, and these days more and more people are turning to vegan food, and I think this helps them to feel like they are not missing out.

To be honest it's a psychological play. In principle, Vegan dont need imitating food. Psychologically someone is made to present with food that resembles non-vegan food is the biggest setback. A vegan should inherently remain a vegan in the form of choosing food by look, by flavor, and by its fundamental ingredients that qualify it to be vegan food.

I always feel lucky whenever I find someone sharing something related to vegan(that said, i dont hate anyone just because of choice of food), but the long term way of living either by choice or by compulsion(Climate Change, Sustainable Development Goal, Ecology, Carbon footprint, etc) after a few decades or century will be VEGAN.