For me heaven and hell sound identical. in one of them I would be tortured forever in flames...in other I would be tortured forever by being forced to sing praises to god. (I assume) no sex, no basketball, movies, games, sweets just endless repeating of the same praises... For a first ten minutes that may be better than burning in hell but after that not so much. In the words of one of my favorite manga characters Guts:

"If you see god, you tell him this: LEAVE ME THE HELL ALONE!"