I'm not involved in marketing for Hive very much, I just provide technical info to people that want to market Hive. I made a decision early on not to get involved in the marketing of Hive and stay on the technical side.
There are, however, both individuals and groups that market Hive, often cooperatively, sometimes on their own. For the most part, I think they are competent at what they do.
I think one of the main constraints is that the crypto space is for the most part super-hyped by people selling ideas about "easy money" to gullible people. When trying to get attention, it's often hard for people of conscience to compete with scammers who have no problem making empty promises.
But if you're interested in helping with marketing, help is generally welcome.
It really is that way it seems. Generally I assume anybody talking to me about crypto is some kind of scammer and that really turns me off to even talking about stuff I can't show off directly. The curses of self-awareness.