YouTube isn't just for entertainment anymore, it's taking over our buying choices and people rarely feel it happen. Yes, according to YouTube, people now spend 35 billion hours a year watching shopping videos on the platform, And surprisingly it's working. The average buying time drops by 6 days when YouTube is involved. Think about it, when someone you trust breaks things down, the decision just feels easy for people to make.
Guess what? YouTube creators are 98% more trusted than influencers on any other platform and believe it or not as of right now YouTubers have a higher conversion ratio than traditional Media Houses.
Take Urban Decay for example. They partnered with YouTube creators and shorts to reach younger audiences and saw a 278% spike in search interest. With over 491 million users, India is now YouTube's largest market. And globally, it's the second biggest search engine after Google. So if you're building anything, a brand, a business or a creative career, understanding this shift is super important. And let's be honest, good content takes clear conceptualization, storytelling and video editing and that is what the people want.
So what are your thoughts about this development?
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