I think that the "social" aspect of social media is often completely hijacked within the regime-stream by selective outrage culture and cancel culture. Too often, the only engagement people have is negative, it creates a toxic mental feedback loop, encouraging people to reciprocate, with vitriol, anger, frustration, negativity. These things and feelings are amplified by the algorithms which dictate the parameters for engagement on platforms like Twitter, IG, YouTube, and others.