This is a strong examination of the present state of communication. The vast quantity of knowledge, much of it untrustworthy or totally wrong, renders analytical thinking very challenging. A major worry is how naturally people can fall into echo chambers and strengthen their prejudices. Your remark about the possibility of deepfakes worsely stirring this issue is especially astute. To counter this, we have to create more effective media literacy tools and approaches.
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It is likely deepfakes will only be fought with other AIs, which will discover them and mark them as such. After a certain point, us won't be able to tell the difference between a fake and a real thing, even with tools at our disposal, and most people will never become experts in analyzing this deep faked content.