IMHO, crowdsourcing is the key.
There's an interesting case described by @hallmann (unfortunately in Polish only, but auto-translate to English will give you some idea), where it seems that far more effective than paying for promotions on VLOPs, would be encouraging own users to spread the news. It's pretty much what @acidyo efforts with #posh.
I think that leveraging and improving Denser's ability to showcase our content to VLOSEs could also help the cause.
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POSH got quite handicapped by twitter's API changes, which could also become more handicapped in the future regarding reddit (even though it works well now but is barely used due to the complexity of reddit and each sub having their own sharing rules).
I think we need more activities and rewards spent towards proven shares and traffic generation. Not all front-ends have a viewcounter which hopefully can't be cheated too easily like @peakd does.
In terms of X I have some ideas on how to reward people's activities again in a more manual and weekly/monthly basis but in general @poshtoken even though it is one of the lucky ones to accept post rewards and not be downvoted by others since it doesn't benefit a certain entity but the platform and all their front-ends as a whole, it still lacks decent rewards to potentially widen their activities in rewarding sharers.
Delegations are quite low even though the token is nearing it's full supply soon (650k/1mil) after which it will only reward posh that have already been bought back once from sharers and to a smaller amount in its "2nd wave" of rewarding.
I'd love for the project not only to give holders more dividends and opportunities like it did with zing rewards by collaborating with it and other hive game giveaways in the past, but to also attempt to fund certain adspaces for itself and hive projects it deems worthy in the future. That road is quite long and expensive but we can try on smaller scales and see if it's worth upping the spends.
unnecessary addition to the above but just to give you an update on its current state: building some hbd to reward experiments and attempts to share hive posts on many different subreddits of smaller sizes where the rules aren't as strict as the big subreddits. (reddit usually doesn't like people being brought outside of reddit so the biggest subreddits have been forced to only share uploads of images and videos onto reddit's own hosting services). In the past you could easily share a youtube video in most big subreddits but now you're pretty much forced to re-upload the youtube video to reddit's hosting so people don't "stay on youtube" after finding the link on reddit as that's bad for advertising and shareholders!
This funding is why we've been upvoting @poshtoken and @redditposh a bit more lately but we had to pivot a little to provide a liquidity loan to commentrewarder for its upcoming activity that'll hopefully enrich posts with more engagement and comments soon.
Nicely explained. Thanks!