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The Rise and Fall of Gymshark: A Cautionary Tale for Influencer-Driven Brands

Once heralded as the epitome of fitness branding, Gymshark appeared to have everything figured out. Founded by individuals with a deep passion for fitness and a revolutionary approach to influencer marketing, Gymshark quickly ascended to become one of the most recognized names in the fitness apparel industry. However, recent events have led to a dramatic shift in public perception, with many asking: Why does everyone now hate Gymshark?